Search

MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…
MTBS3D @tifcagroup Executive Director was interviewed on @ComputerAmerica. Neil talked about @GetImmersed, Students Night… https://t.co/9Nc3MfcrDC
MTBS3D RT @GetImmersed: Get access to technology’s market leaders at Students Night Out! For current students and young entrepreneurs. Friday Nove…
MTBS3D RT @GetImmersed: Immersed Conference Welcomes Over 30 International Future Computing Speakers! @intel @AMD @AMDPC @LenovoCanada @usnistgov
MTBS3D RT @GetImmersed: Only 24 hrs left on our flash sale! #Immersed2018 tickets include meals and evening networking reception. Don’t miss out!…

So Long, Google. HTC is Off to China!

Not gonna happen with HTC!

For whatever reason, HTC has decided to drop their plans for an HTC branded standalone Google Daydream VR headset.  This was supposed to be an HTC / Google developed mobile headset based on a Qualcomm Snapdragon 835.  Poof!  Gone.

Instead, HTC is purportedly developing their own Vive Focus stand-alone HMD which is also slated to be based on the Qualcomm Snapdragon 835 and also features inside-out camera based positional tracking complete with its own hand controller.  More than this, if / when released, the device will only be available in China.


Whether or not the device sees the light of day, it kind of raises the question of what the heck happened?  In this author's opinion, the mobile device makers are beholden to Google.  Want to use the Google OS on your device?  Sure!  However, you need to bundle the Google Store.  Don't want to use the Google store?  No problem - but you can't use Google Maps or anything else that makes the OS special because that's part of the license agreement.

If Google and HTC moved forward hand in hand with a similar relationship (a big if!), it's very possible the relationship would have killed off any revenue benefits HTC could have had from their own internal software store separate from Google.  Think about it - why purchase content from HTC's store when the default Google operation has the same products with a wider audience reach?  Or worse, why work with Google if they are busy shaking hands with your competitors?

We're thinking that HTC is taking a lesson from Oculus' playbook.  Launch a stand-alone product that has no external dependencies other than content and audience, have your own branded store that only works for your product, and sell - sell - sell.  For consumers, it then becomes a question of which product is better and has the strongest content offering.  Google Daydream Stand-alone, HTC Focus, or Oculus Go / eventual Santa Cruz.

Just theorizing like everyone else.  What do you think?