You can’t go wrong with modern virtual reality for $399 USD! Including the Oculus Rift, Oculus Touch, and XBOX One controllers, it’s a difficult price to beat. This is all part of the Summer of Rift sale running at oculus.com. While this pricing isn’t being directly offered in stores outside Oculus, it’s very possible that retail price matching could even the odds.
What we want to see is how this sales price will impact actual sales and what it will ultimately demonstrate. Will people buy in droves? Is price the real issue or is it something else entirely? Do people even know to buy? Time will tell!