Some cool developments happening in the immersive technology standards world. There are now at least three organizations working on open standards for virtual reality and immersive technology.
First up would be the Khronos Group. Khronos is well known for APIs like OpenGL, OpenCL, Vulkan, and more. They are currently working on OpenXR, a software development API that will make it possible to support multiple VR and immersive tech solutions with a lot less coding from the developer.
IEEE just announced their AR/VR Working Group that covers everything from technology definitions to product safety and video formats.
Finally, the Video Electronics Standards Association (VESA), the organization behind the DisplayPort and embedded DisplayPort standards is working on more of the hardware side of things; a plug and play type of model and what is needed to achieve that.
As for The Immersive Technology Alliance, our mission is market viability, and we see standards as one of many challenges that need to be met and overcome. For example, standards are most valuable when there is a customer base waiting to use them. We very much want to work with the industry to solve this. Other stuff in the works too!