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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…

Microsoft Store Wins it For VR, a Boon For Oculus

http://www.mtbs3d.com/gallery/albums/userpics/10002/BestBuy_VR_Return.jpgLast weekend, we released MTBS' Ultimate VR Shopping Guide.  We wanted something that would appeal to traditional consumers that didn't necessarily know the first thing about computers or virtual reality.

Part of this guide focused on the shopping experience.  MTBS secret shopped to see how VR was being showcased and how customers are reacting.  We learned that in the case of Best Buy Canada, EB Games Canada, and Amazon, their available VR demonstrations are very limited.  More importantly, they have a no return policy for open box VR equipment.  Amazon is a potential exception because they negotiate on a case by case basis.

This means that customers could shell out several hundred dollars for a new HMD, take it home, learn it's not for them for whatever reason, and be unable to bring it back for a refund.  It's not about whether or not people will return their VR devices, it's about having a basic trust so consumers can buy with confidence.  Without that confidence, it's a big ask for potential customers to jump into VR so early in the game.

Microsoft Store Logo
In the shopping guide, we highlighted the Microsoft Store because they have a 30 day satisfaction guarantee for the HTC Vive and they also have HTC Vive demonstrations running in all their stores.  However, something new we learned today is that in addition to selling the HTC Vive, Microsoft Stores also sell the Oculus Rift and offer the same return policy so customers can buy with confidence.

The only catch is that the Oculus Rift has to be purchased online because it's not available in stores directly.  We are very pleased about this because this means that in addition to HTC, Oculus is able to build the same level of consumer trust at the retail level.  As announced earlier today, an Oculus HMD purchase benefits from a $100 Oculus Store credit in Canada and the USA, and Microsoft is one of the participating retailers.

We think it would be better if all the retailers had similar customer satisfaction policies as we think it would positively impact their sales potential.

On that note, Happy Thanksgiving everyone!