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MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
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MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha
MTBS3D RT @IFCSummit: On stage now, the #Crypto and #Blockchain markets with Professor Bebo White @bebo and Melissa Brown, Senior Director Develop…
MTBS3D RT @IFCSummit: Finishing off our busy morning is Mark Morrison, Director of Sales for @magicleap. He was talking about Building ROI in the…
MTBS3D RT @IFCSummit: Dominique Pouliquen CEO of @CintooCloud did a live demo of their #clienttocloud technology. #IFCSummit #CloudComputing #VR h…
MTBS3D RT @IFCSummit: Next up is Stefan Holzer CTO of @fyusioninc on Democratizing #3D Content for #ecommerce. #IFCSummit #FutureComputing https:/…
MTBS3D RT @IFCSummit: Enabling an Immersive World panel moderated by Kevin Krewel of @tiriasresearch with Alex Hornstein CTO of @LKGGlass Rama Kri…
MTBS3D RT @IFCSummit: Vinay Narayan VP at @htcvive starts off the morning for us here at #IFCSummit. He is speaking on how #5G is powering the nex…
MTBS3D RT @IFCSummit: We finished the first day of #IFCSummit with a great Futurists Panel moderated by @deantak of @VentureBeat with @awscloud @D
MTBS3D RT @IFCSummit: Some highlights of our busy morning here at #IFCSummit. With @IntelSoftware @AMDPC @AMDGaming @jonpeddie #futurecomputing #C
MTBS3D RT @IFCSummit: Hours left in our #Halloween  flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #Clou
MTBS3D RT @thekhronosgroup: Today only! Get access to the @IFCSummit for only $349. Happy Halloween! https://t.co/eg2jOce4eQ
MTBS3D RT @IFCSummit: #Halloween flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #CloudComputing #CloudGa
MTBS3D RT @TheFoundryTeam: Mathieu Mazerolle, our Cloud Product Manager will be speaking at The @IFCSummit running November 5-6, 2019 at the Compu…
MTBS3D RT @IFCSummit: Mark Morrison, Director of Sales for Media, Sports & Entertainment at @magicleap is speaking at #IFCSummit about how we are…
MTBS3D RT @IFCSummit: We have great speakers for #IFCSummit! Registration closes in 4 days! #CloudComputing #CloudGaming #gamedev #AI #VR #AR http…

Microsoft Store Wins it For VR, a Boon For Oculus

http://www.mtbs3d.com/gallery/albums/userpics/10002/BestBuy_VR_Return.jpgLast weekend, we released MTBS' Ultimate VR Shopping Guide.  We wanted something that would appeal to traditional consumers that didn't necessarily know the first thing about computers or virtual reality.

Part of this guide focused on the shopping experience.  MTBS secret shopped to see how VR was being showcased and how customers are reacting.  We learned that in the case of Best Buy Canada, EB Games Canada, and Amazon, their available VR demonstrations are very limited.  More importantly, they have a no return policy for open box VR equipment.  Amazon is a potential exception because they negotiate on a case by case basis.

This means that customers could shell out several hundred dollars for a new HMD, take it home, learn it's not for them for whatever reason, and be unable to bring it back for a refund.  It's not about whether or not people will return their VR devices, it's about having a basic trust so consumers can buy with confidence.  Without that confidence, it's a big ask for potential customers to jump into VR so early in the game.

Microsoft Store Logo
In the shopping guide, we highlighted the Microsoft Store because they have a 30 day satisfaction guarantee for the HTC Vive and they also have HTC Vive demonstrations running in all their stores.  However, something new we learned today is that in addition to selling the HTC Vive, Microsoft Stores also sell the Oculus Rift and offer the same return policy so customers can buy with confidence.

The only catch is that the Oculus Rift has to be purchased online because it's not available in stores directly.  We are very pleased about this because this means that in addition to HTC, Oculus is able to build the same level of consumer trust at the retail level.  As announced earlier today, an Oculus HMD purchase benefits from a $100 Oculus Store credit in Canada and the USA, and Microsoft is one of the participating retailers.

We think it would be better if all the retailers had similar customer satisfaction policies as we think it would positively impact their sales potential.

On that note, Happy Thanksgiving everyone!