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MTBS3D RT @MTBS3D: Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory, will be spe…
MTBS3D Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory,… https://t.co/sMLRxLd7eE
MTBS3D RT @IFCSummit: #IFCSummit is proud to announce @intel as a Platinum Sponsor! #Intel #futurecomputing #cloud #gamedev #AI #AR #VR https://t.…
MTBS3D RT @IFCSummit: IFC Summit is proud to announce @AMD as a Silver Sponsor for #IFCSummit! #CloudComputing #FutureComputing #AI #gamedev #AR #…
MTBS3D RT @IfcSummit: IFC Summit welcomes Professor Bebo White to our futurists panel. @beboac is a Department Associate (Emeritus) at the SLAC Na…
MTBS3D RT @IfcSummit: Nima Baiati Global Head of Cybersecurity Solutions for @Lenovo is speaking at #IFCSummit. #IFCSummit2019 #CyberSecurity http…
MTBS3D RT @IfcSummit: Jeffrey Shih Lead Product Manager for @unity3d’s efforts in #ArtificialIntelligence is speaking at #IFCSummit. #IFCSummit201
MTBS3D RT @IfcSummit: We are excited to welcome Director in Privacy and Security, Paul Lanois, for @Fieldfisher as a speaker at #IFCSummit. Paul…
MTBS3D Jim Jeffers talked about @intel’s efforts to enable over a billion users with creative and computing tools.… https://t.co/Z9fi0pS8xp
MTBS3D RT @IfcSummit: Adshir to discuss ray tracing at #IFCSummit. Adshir is strategically important to the #ClienttoCloud Revolution because it’…
MTBS3D RT @IfcSummit: We are honored to welcome Linda Sellheim, Education Manager for @EpicGames, to the upcoming #IFCSummit #IFCSummit2019 speake…
MTBS3D RT @tifcagroup: Enabling Breakthrough Innovations in the #ClienttoCloud Revolution. https://t.co/dglxcxLO3D

Microsoft Store Wins it For VR, a Boon For Oculus

http://www.mtbs3d.com/gallery/albums/userpics/10002/BestBuy_VR_Return.jpgLast weekend, we released MTBS' Ultimate VR Shopping Guide.  We wanted something that would appeal to traditional consumers that didn't necessarily know the first thing about computers or virtual reality.

Part of this guide focused on the shopping experience.  MTBS secret shopped to see how VR was being showcased and how customers are reacting.  We learned that in the case of Best Buy Canada, EB Games Canada, and Amazon, their available VR demonstrations are very limited.  More importantly, they have a no return policy for open box VR equipment.  Amazon is a potential exception because they negotiate on a case by case basis.

This means that customers could shell out several hundred dollars for a new HMD, take it home, learn it's not for them for whatever reason, and be unable to bring it back for a refund.  It's not about whether or not people will return their VR devices, it's about having a basic trust so consumers can buy with confidence.  Without that confidence, it's a big ask for potential customers to jump into VR so early in the game.

Microsoft Store Logo
In the shopping guide, we highlighted the Microsoft Store because they have a 30 day satisfaction guarantee for the HTC Vive and they also have HTC Vive demonstrations running in all their stores.  However, something new we learned today is that in addition to selling the HTC Vive, Microsoft Stores also sell the Oculus Rift and offer the same return policy so customers can buy with confidence.

The only catch is that the Oculus Rift has to be purchased online because it's not available in stores directly.  We are very pleased about this because this means that in addition to HTC, Oculus is able to build the same level of consumer trust at the retail level.  As announced earlier today, an Oculus HMD purchase benefits from a $100 Oculus Store credit in Canada and the USA, and Microsoft is one of the participating retailers.

We think it would be better if all the retailers had similar customer satisfaction policies as we think it would positively impact their sales potential.

On that note, Happy Thanksgiving everyone!