MTBS would like to send out a big congratulations to GRUSH, a new company that is making motion tracked toothbrushes for kids. GRUSH won the grand one million dollar prize on the Intel-backed America’s Greatest Makers reality show.
The idea behind GRUSH is that when combined with a smartphone app, kids (and their parents) will know how well their mouth is being brushed based on how and where they are brushing their teeth. What an amazing idea!
Why do we care so much about GRUSH? Aside from being an innovatively useful product, GRUSH was co-founded by Ethan Schur who also serves as Chief Marketing Officer and shareholder at ImmersiON-VRelia, an up and coming virtual reality technology maker, and we’ve know this persistent entrepreneur for nearly ten years. The team here was thrilled to see Ethan on CNN talking about his latest work – well deserved!