Opening VR Panel at FMX 2016 Online

FMX 2016 was a stellar success with a record attendance.  The Immersive Technology Alliance had the honor of opening the conference up with this unique panel featuring Dr. Michael Madary from the Johannes Gutenberg University Mainz, Alon Melchner who is the President of WakingApp, Simon Benson who is Director of the Immersive Technology Group at Sony Computer Entertainment Wordlwide Studios, Daniel O’Brien who is VP of Virtual Reality at HTC, and Dr. Jon Peddie who runs Jon Peddie Research.

The panel highlighted the short term sales potential of virtual reality, it featured discussion of a new VR content creation tool for novice developers, there was a discussion of stories that work well in immersive tech, and a strong focus on ethics in virtual reality and considerations that story makers can think about today.