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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…
MTBS3D @tifcagroup Executive Director was interviewed on @ComputerAmerica. Neil talked about @GetImmersed, Students Night… https://t.co/9Nc3MfcrDC

What is the Secret?

Soylent Green
We'll find out Tuesday night Pacific Standard.  I never thought this film would so clearly parallel the immersive tech industry - but it does.  As Charlton Heston insists at the end of the movie...we've got to tell them!

This is arguably a business-saving industry secret as long as people learn soon enough.  Those who have learned the secret have told us that they think the response and feelings will be:

  • Relief, because we revealed the secret, and others didn't have to.
  • Shock, because this secret will require reshaping how we view the industry for it to last long term.
  • Empowerment, because it will show everyone to be equally capable and challenged.
  • Surprise, because our industry has factors we didn't take into account, and now we know to.
  • Excitement, because many businesses followed the right path without knowing the secret.
  • Relaxation, because the assumptions we had before are no longer true.

The market will finally be informed, something few have been since taking the plunge into immersive tech.  Very few - if anyone - will be able to dispute the secret, because the secret is more fact than opinion.  Like the laws of gravity, the secret is a force we must learn to live with and build around, or the secret will crush us.

The secret will be out Tuesday night PST.