AMD Joins ITA, ITA VR Council Chair

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The Immersive Technology Alliance is proud to announce that Advanced Micro Devices (AMD) has joined The ITA.  As a leading GPU and CPU manufacturer, AMD's technology is the core of consoles such as the Sony PlayStation 4, XBOX One, and Nintendo Wii-U.  AMD's commitments to VR are also exemplified by the development of powerful APIs like LiquidVR and Mantle in the PC world.

Daryl Sartain, Director of VR for AMD and new ITA VR Council Chair

“AMD founded the VR Council to bring together the leading authorities on virtual reality to cultivate the industry and create a cohesive vision for its future. We’ve tracked the ITA and its leadership in immersive technologies for years, and we’re thrilled to be joining forces on this initiative to help drive the evolution of VR.” – Daryl Sartain, Director of VR for AMD

In July, AMD founded The VR Council which featured technology makers, content makers, retail channels, and academic institutions. To grow the council and the ITA, the two groups have formed a new ITA VR Council as a representative division for virtual reality in the Immersive Technology Alliance. Daryl Sartain, Director of VR for AMD, will be the first VR Council Chair with the position opening up to election in a year.  The ITA VR Council membership is open to all qualified technology makers, content makers, and academic institutions.


The alliance has also welcomed new members including InMediaStudio (makers of the Mission Impossible V VR experience), AWE Company (the Fort York Experience), and Droiders (one of the earliest Google Glass developers).