May The Force be Carried With You!

By November 24, 2015News

It’s only with Star Wars…perhaps Star Trek…that a campaign like this is possible. Google, Verizon, and Disney have teamed up to make the Star Wars world a part of your daily life. With the flick of a switch, your Android smartphone repertoire will be filled with Star Wars references – and you will be able to choose whether you want your life to be on the light side of the force, or the dark side of the force.

Seriously, this bit of marketing genius means that through the fun of having a touch of Star Wars in your day to day, our lives all play a part in helping market the next Disney blockbuster. Honestly…I’m ok with it. Also with full credit to ILMxLab, a virtual reality tour is going to be made available of the Millennium Falcon. Sadly, rumor has it that the lightspeed drive isn’t working just yet, but an ill-tempered wookie is trying to solve the problem. Have fun!

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