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MTBS3D RT @GetImmersed: Dr. Ofer Shai is the Director of Omnia AI at @DeloitteCanada. He talked about the misconceptions about #ArtificialIntellig
MTBS3D RT @GetImmersed: The use of #futurecomputing in #healthcare was one of the prominent tracks at #Immersed2018, and we got to see some really…
MTBS3D RT @GetImmersed: Ricardo Wagner, Director of Product Marketing for #Office365 at @microsoftcanada, talked about their efforts to make moder…
MTBS3D RT @GetImmersed: Pascal Langlois, Founder of Collective Intent, talks about the potential of using motion capture technologies to re-enable…
MTBS3D RT @GetImmersed: David Parker, Founder of @teamwishplay, talked at #Immersed2018 about how they are using #immersivetechnologies like #Virt
MTBS3D RT @GetImmersed: Richard Huddy, Head of the Game Ecosystem at the Samsung Research Institute (UK), was the second keynote at #Immersed2018.…
MTBS3D RT @GetImmersed: .@JoanneAska, Co-Founder of @TribeOfPan, talks about @TheChoice_VR their innovative #VR project that addresses the topic o…
MTBS3D .@ArozziChairs makes high-end #gaming chairs and tables. Scott Nishi, Sales Manager for Arozzi, spoke to us at… https://t.co/4U4LyU1SJn
MTBS3D .@pimaxofficial interview from #CES2019 includes news about their latest #5K and #8K #HMDs, eye tracking and new co… https://t.co/mmgw69jRTa
MTBS3D .@HP unleashes the #VR dinosaurs at #CES2019. 🦕 🦖 https://t.co/Ufed2K99F5 https://t.co/Rd5irCXzMZ
MTBS3D Today’s interview is with Jan Ludvig from @SenseArena. Jan was a professional #NHL #hockey player. He talked about… https://t.co/3fT7zWGmyI
MTBS3D Chia Chin Lee of, CEO of @BigBoxVR talks Population One at #CES2019. #VR #eSports https://t.co/xfIWYboVkQ https://t.co/3pW2AEPaxG
MTBS3D At #CES2019 we met with Rikard Steiber, President of #HTCViveport, and he talked about their new @htcvive Pro Eye,… https://t.co/WjugF0l5gJ
MTBS3D We met with Ryan McCall, Director of Strategy and Business Development for @UL_Benchmarks at #CES2019. He talked ab… https://t.co/lo8HZkYs5p
MTBS3D .@OmronAutomation talked about their ping pong playing robot at #CES2019. 🏓🤖 #Robotics #technologyhttps://t.co/SvdLiCYlbZ
MTBS3D MSI showcased their latest 17" GS75 Stealth laptop computer and talked about the availability of #VR readiness in t… https://t.co/3UrISM7nWK

NextVR Raises $30.5 and Victory is Sweet

NextVR Co-Founders David Cole (left) and DJ Roller (Right)
NextVR specializes in virtual reality camera rigs and broadcast services, and they were recently awarded $30.5 million in Class A funding from the likes of Time Warner Investments, Comcast Ventures, Peter Guber, RSE Ventures, The Madison Square Garden Company, and Dick Clark Productions.

Few realize that it's partly because of NextVR that The Stereoscopic 3D Gaming Alliance and eventually the Immersive Technology Alliance got launched. Many moons ago, NextVR was Next3D, and they specialized in stereoscopic 3D distribution codecs and streaming services. One of their inventions was a method for making it possible to record stereoscopic 3D content on a standard BluRay, and making it possible for that 3D content to be played back on a 3D HDTV without having to use an actual 3D BluRay player. This wasn't a side by side cheat; it was a unique format. From what I remember, it wasn't perfect or as good as what modern stereoscopic 3D images would later offer, but it had potential as a way to easily roll out content to retail before the format wars could be settled.

When I spoke at NABShow years ago, I talked about Next3D's work because I found it intriguing. The other panelists quickly dismissed the tech and went so far as to call them "Snake Oil Salesmen" on stage. My tongue was bruised that day from biting it too hard because those snake oil salesmen were DJ Roller who was James Cameron's cinematographer for Titanic 3D, and David Cole who worked on the original Sega VR HMD. Combined with the panel's lackluster view of stereoscopic 3D gaming (and I'm being polite with this phrasing), it marked the eureka moment when I realized the industry needed an organization to represent its interests. This is how the Stereoscopic 3D Gaming Alliance which was later renamed to The Immersive Technology Alliance was formed.

So I have a certain satisfaction in the knowledge that NextVR succeeded in raising over $30 million in Series-A funding because their hardworking team will never be called "Sales Oil Salesman" again. A warm congratulations from MTBS and The Immersive Technology Alliance!