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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…

Ramifications of Oculus Keynote(s)

New Samsung Gear VR Price
Today was keynote day at Oculus Connect 2!  Oculus went out strong with an updated Samsung Gear VR with an American launch ready for Black Friday. It's no longer locked down to a single Samsung smartphone and is now designed to work on all their flagship phones including the Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6, and Galaxy S6 Edge. However, this is all minor stuff compared to their price point: $99 US; practically near cost. This is great for early adopters, though it also tells us where Oculus and Samsung have hedged their bets. If the money is not being made from the hardware, it has to come from the content.

This new pricing model is likely a big gamble that will require content exclusives that are only possible with expensive marketing deals. If not through marketing deals, Samsung & Oculus will have to make every effort to keep their content makers happy...forever...because they will be dependent on every relationship. It will be interesting to see how Google reacts. Now that both Oculus and Google Cardboard are inside that $99 figure, it wouldn't surprise me to see Google pursuing a wider scale SDK and hardware spec that is more conducive to effective mobile VR. That $99 starters pistol means they are both fighting for content and marketing dollars instead of the divided world of hardware premiums and advertising up-sells. We'll see.

Congratulations to NextVR for getting the 360-degree broadcasting rights for Oculus Connect. Oculus was more dismissive of 360 content before, so maybe this is a sign of things to come. It's definitely a mixed message to promote 2D movies in VR because their virtual movie theater isn't the same as the real thing (though still a blast).  I'm confident that their Netflix deal and that of other content suppliers is just laying down a flagpole for 360-degree content to come.

On the PC gaming side, Oculus did a smart thing by joining forces with AMD and Nvidia to brand what qualifies as Oculus Ready or what is powerful enough to effectively drive their VR hardware. It would be better to see something developed independent of Oculus and non-proprietary, but at least they have the right idea. Thinking back at the stereoscopic 3D days and how little meaning these stamps of approval ultimately had, I'm hopeful the marketing and quality assurance teams will take my advice and stay on opposite ends of the building.

Oculus highlighted a desire to get more metaverse involvement, and they used this to link to the eventual release of Minecraft for Oculus. This is kind of an inside joke because when Oculus was acquired by Facebook, the then owner of Mojang Games, Markus Persson, refused to support Oculus through VR for ethical reasons. Fortunately, their acquisition my Microsoft valued at a couple billion dollars helped overcome these concerns. :-)

Finally, as enthusiastic as Mike Abrash is about current virtual reality, he was quick to point out that there is so much more to learn over the course of four to ten years. Mimicking the entrepreneur's mindset of failure being a prerequisite for success, he exemplified the Oculus Research methodology of exploring each potential solution until they find a logical and positive conclusion. However, the remark that resonated most was an acknowledgement that "These Are the Good Old Days" for virtual reality. So...here we are.