Search

MTBS3D RT @tifcagroup: Enabling Breakthrough Innovations in the #ClienttoCloud Revolution. https://t.co/dglxcxLO3D
MTBS3D RT @tifcagroup: TIFCA’s Client-to-Cloud Vision document has been published. We are meeting during #SIGGRAPH2019 to jointly address the cont…
MTBS3D It’s been a major boon for the Client-to-Cloud Revolution at #E3. #E32019 #E319 #GoogleStadia #BethesdaE3https://t.co/IqIrR81D8o
MTBS3D RT @IfcSummit: Sixth International Future Computing Summit Moves to Silicon Valley November 5-6, 2019. Open Call for Visionary Speakers and…
MTBS3D RT @GetImmersed: We’re moving to Silicon Valley! @IfcSummit November 5 & 6, 2019 at the Computer History Museum in Mountain View, CA. Call…
MTBS3D Julien Le Corre, Lead Developer at @InnerspaceVR , talked about their latest #VR escape room title The Corsair's Cu… https://t.co/uuOT6SG0NA
MTBS3D As fun as Arizona Sunshine is in traditional #VR, @Vertigo_Games took it up a notch by transforming it into a locat… https://t.co/YkGpv2wLMM
MTBS3D .@OfficialGDC would not be complete without visiting SVVR's annual #VR Mixer! In today's interview, we catch up wi… https://t.co/hibivrbYdq
MTBS3D Spencer Jackson, Software Engineer at @NordicTrack, talks about their latest iFit #VR Bike paired with an #HTCVivehttps://t.co/5b2uD9Hoa9
MTBS3D William Provancher is the CEO of @TacticalHaptics. He demonstrated their latest haptics controllers for us in this… https://t.co/Ir1Cog8bRI
MTBS3D Gaspar Ferreiro is the CEO of Project Ghost Studios. In this interview, he talks about their new Project Ghost dem… https://t.co/T2xz1VdtGI
MTBS3D .@EpicGames had loads of news to share at @OfficialGDC. Marc Petit is the General Manager of #Epic's @UnrealEnginehttps://t.co/CnqpGAB2f4
MTBS3D Chris Hook, Graphics & Visual Technologies Marketing Chief for @intel spoke to us during @OfficialGDC. We talked ab… https://t.co/ji6AKJpfwM
MTBS3D We interviewed @networknextinc at #GDC2019. They are in the business of ensuring the best connectivity and lowest l… https://t.co/87b06uMAm7

Who Reacts to a VR Tree Falling in the Forest?

Stanford Tree Cutting ExperimentIt sounds like a hokey premise; that VR can somehow instil behavioral changes in us to do great things for our environment - but what if our VR actions really do subconsciously influence our real life behavior?

Stanford University is starting to find the answers in their tree cutting study. Users go through the action of standing in a virtual reality forest with a mix of haptics and a VR display with surround audio. The user cuts down a tree and feels every chainsaw rumble as they do it. The result? According to Stanford, that VR experience will lead to a 20% drop in paper consumption and the subject will seek out recycled goods for the foreseeable future. In contrast, participants that just watch a video and read articles about deforestation will have a similar result, but the positive effect of taking on a more environmentally friendly path won't last more than a week.

If Stanford's results hold up, it would seem that living IS learning, and a lot of good could be achieved through this. At a minimum, this demonstrates that VR can influence in ways that other forms of media can't - or at least not as well.

If true, this is an excellent affirmation for military training, diplomacy, garnering empathy from others, education, simulations, serious games and countless other applications that are best suited for actually living out experiences for long term memory or behavioral change.

Here's the thing. The above speaks to designed experiences that are seeking purposeful changes in the way the subjects behave - hopefully for positive outcomes. With countless forms of VR content hitting the market whose only purpose is to entertain...what's the other side of the coin? Is it feasible that behaviours can change even though the entertainment had no intended ramifications beyond providing the user a good time?

The research is preliminary, and it's probable that certain conditions need to be met for effectiveness.  There may also be limitations on the types of behaviors that translate and how.  Still, this is an important consideration for when VR does become a mass market medium.