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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…

Who Reacts to a VR Tree Falling in the Forest?

Stanford Tree Cutting ExperimentIt sounds like a hokey premise; that VR can somehow instil behavioral changes in us to do great things for our environment - but what if our VR actions really do subconsciously influence our real life behavior?

Stanford University is starting to find the answers in their tree cutting study. Users go through the action of standing in a virtual reality forest with a mix of haptics and a VR display with surround audio. The user cuts down a tree and feels every chainsaw rumble as they do it. The result? According to Stanford, that VR experience will lead to a 20% drop in paper consumption and the subject will seek out recycled goods for the foreseeable future. In contrast, participants that just watch a video and read articles about deforestation will have a similar result, but the positive effect of taking on a more environmentally friendly path won't last more than a week.

If Stanford's results hold up, it would seem that living IS learning, and a lot of good could be achieved through this. At a minimum, this demonstrates that VR can influence in ways that other forms of media can't - or at least not as well.

If true, this is an excellent affirmation for military training, diplomacy, garnering empathy from others, education, simulations, serious games and countless other applications that are best suited for actually living out experiences for long term memory or behavioral change.

Here's the thing. The above speaks to designed experiences that are seeking purposeful changes in the way the subjects behave - hopefully for positive outcomes. With countless forms of VR content hitting the market whose only purpose is to entertain...what's the other side of the coin? Is it feasible that behaviours can change even though the entertainment had no intended ramifications beyond providing the user a good time?

The research is preliminary, and it's probable that certain conditions need to be met for effectiveness.  There may also be limitations on the types of behaviors that translate and how.  Still, this is an important consideration for when VR does become a mass market medium.