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MTBS3D RT @GetImmersed: Dr. Ofer Shai is the Director of Omnia AI at @DeloitteCanada. He talked about the misconceptions about #ArtificialIntellig
MTBS3D RT @GetImmersed: The use of #futurecomputing in #healthcare was one of the prominent tracks at #Immersed2018, and we got to see some really…
MTBS3D RT @GetImmersed: Ricardo Wagner, Director of Product Marketing for #Office365 at @microsoftcanada, talked about their efforts to make moder…
MTBS3D RT @GetImmersed: Pascal Langlois, Founder of Collective Intent, talks about the potential of using motion capture technologies to re-enable…
MTBS3D RT @GetImmersed: David Parker, Founder of @teamwishplay, talked at #Immersed2018 about how they are using #immersivetechnologies like #Virt
MTBS3D RT @GetImmersed: Richard Huddy, Head of the Game Ecosystem at the Samsung Research Institute (UK), was the second keynote at #Immersed2018.…
MTBS3D RT @GetImmersed: .@JoanneAska, Co-Founder of @TribeOfPan, talks about @TheChoice_VR their innovative #VR project that addresses the topic o…
MTBS3D .@ArozziChairs makes high-end #gaming chairs and tables. Scott Nishi, Sales Manager for Arozzi, spoke to us at… https://t.co/4U4LyU1SJn
MTBS3D .@pimaxofficial interview from #CES2019 includes news about their latest #5K and #8K #HMDs, eye tracking and new co… https://t.co/mmgw69jRTa
MTBS3D .@HP unleashes the #VR dinosaurs at #CES2019. 🦕 🦖 https://t.co/Ufed2K99F5 https://t.co/Rd5irCXzMZ
MTBS3D Today’s interview is with Jan Ludvig from @SenseArena. Jan was a professional #NHL #hockey player. He talked about… https://t.co/3fT7zWGmyI
MTBS3D Chia Chin Lee of, CEO of @BigBoxVR talks Population One at #CES2019. #VR #eSports https://t.co/xfIWYboVkQ https://t.co/3pW2AEPaxG
MTBS3D At #CES2019 we met with Rikard Steiber, President of #HTCViveport, and he talked about their new @htcvive Pro Eye,… https://t.co/WjugF0l5gJ
MTBS3D We met with Ryan McCall, Director of Strategy and Business Development for @UL_Benchmarks at #CES2019. He talked ab… https://t.co/lo8HZkYs5p
MTBS3D .@OmronAutomation talked about their ping pong playing robot at #CES2019. 🏓🤖 #Robotics #technologyhttps://t.co/SvdLiCYlbZ
MTBS3D MSI showcased their latest 17" GS75 Stealth laptop computer and talked about the availability of #VR readiness in t… https://t.co/3UrISM7nWK

ITA Launched, Sony Reveals Morpheus


What can we say?  What a friggin day!  This morning marked the launch of The Immersive Technology Alliance.  Yes, definitely some media splatter we could have done without - but wow!  The room was packed, the energy was positive, and it was just gratifying to see the early makings of an industry.  Not one or two players, but a real industry looking to build itself up.

We're still getting congratulatory emails, and some cultural VR moguls have been patting us on the back and are coming forward to lend a hand as they know how.  There is definitely something in the air that is bigger than any one of us can claim.


Of course, Sony announced their new Morpheus HMD / HMD initiative for PS4, and it's becoming clearer and clearer that there will be room for multiple players in this space.  We'll see if our analysis is correct, but we suspect it won't actually be an Oculus VS Sony VS everyone else VR world.  The majority of the industry collaboration will still happen through The ITA, but the next best thing to working together when dealing with a handful of players is to draw the lines in the sand.  It's a short term solution while Sony and Oculus figure out what they want in the world, and the rest of the industry builds a diverse ecosystem.

We'll do more digging tomorrow as we start doing interviews again.  That was the trade-off with The ITA meeting; we had too much to get ready for!

All in all, this was a very good day for immersive technology, and there will be more days like this!