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MTBS3D Check out this interview with Tony Zheng, Co-Founder of @matatalab. They have developed a new robotic toy for child… https://t.co/PPnrmshvQ5
MTBS3D Adshir makes ray tracing technology that works on countless platforms and device types. They’re are the first on r… https://t.co/yqLobXhx14
MTBS3D We interviewed Steve Venuti, VP of Marketing for @KeyssaTech. They've developed a solid state connector that is cha… https://t.co/081Ie1799L
MTBS3D Jim Malcolm, Chief Marketing Officer for @HumanEyesTech demonstrated their latest combination 360 degree plus 180… https://t.co/dfnwLmc1Os
MTBS3D .@Dlink spoke to us last week at #CES2020 about their latest Wifi 6 mesh router and what it means for end users.… https://t.co/n2HXCcufMX
MTBS3D RT @tifcagroup: Our Client-to-Cloud Revolution Portal is LIVE! Computing is heading towards a world of any place, any device user experienc…
MTBS3D RT @IFCSummit: .@thekhronosgroup President @neilt3d talks open standards and client-to-cloud at #IFCSummit. #CloudComputing https://t.co/T
MTBS3D Please help @tifcagroup by completing their survey by December 16th! https://t.co/nInslvJ1HM
MTBS3D RT @IFCSummit: #IFCSummit Visionaries Panel with @IntelSoftware @intel @AMD and @jonpeddie talks Client-to-Cloud. #CloudComputing #FutureCo
MTBS3D RT @IFCSummit: The Futurists Panel moderated by @deantak of @VentureBeat is online. #IFCSummit #CloudComputing #FutureComputing #Futurists
MTBS3D RT @IFCSummit: Daryl Sartain is Director & Worldwide Head of #XR, Displays, and Wireless Ecosystems for @Radeon at @AMD. He is also Chair o…
MTBS3D RT @IFCSummit: Arvind Kumar is a Senior Principal Engineer for @intel @IntelSoftware. At #IFCSummit he explained the workings of the Client…
MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha

ITA Launched, Sony Reveals Morpheus


What can we say?  What a friggin day!  This morning marked the launch of The Immersive Technology Alliance.  Yes, definitely some media splatter we could have done without - but wow!  The room was packed, the energy was positive, and it was just gratifying to see the early makings of an industry.  Not one or two players, but a real industry looking to build itself up.

We're still getting congratulatory emails, and some cultural VR moguls have been patting us on the back and are coming forward to lend a hand as they know how.  There is definitely something in the air that is bigger than any one of us can claim.


Of course, Sony announced their new Morpheus HMD / HMD initiative for PS4, and it's becoming clearer and clearer that there will be room for multiple players in this space.  We'll see if our analysis is correct, but we suspect it won't actually be an Oculus VS Sony VS everyone else VR world.  The majority of the industry collaboration will still happen through The ITA, but the next best thing to working together when dealing with a handful of players is to draw the lines in the sand.  It's a short term solution while Sony and Oculus figure out what they want in the world, and the rest of the industry builds a diverse ecosystem.

We'll do more digging tomorrow as we start doing interviews again.  That was the trade-off with The ITA meeting; we had too much to get ready for!

All in all, this was a very good day for immersive technology, and there will be more days like this!