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MTBS3D RT @MTBS3D: Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory, will be spe…
MTBS3D Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory,… https://t.co/sMLRxLd7eE
MTBS3D RT @IFCSummit: #IFCSummit is proud to announce @intel as a Platinum Sponsor! #Intel #futurecomputing #cloud #gamedev #AI #AR #VR https://t.…
MTBS3D RT @IFCSummit: IFC Summit is proud to announce @AMD as a Silver Sponsor for #IFCSummit! #CloudComputing #FutureComputing #AI #gamedev #AR #…
MTBS3D RT @IfcSummit: IFC Summit welcomes Professor Bebo White to our futurists panel. @beboac is a Department Associate (Emeritus) at the SLAC Na…
MTBS3D RT @IfcSummit: Nima Baiati Global Head of Cybersecurity Solutions for @Lenovo is speaking at #IFCSummit. #IFCSummit2019 #CyberSecurity http…
MTBS3D RT @IfcSummit: Jeffrey Shih Lead Product Manager for @unity3d’s efforts in #ArtificialIntelligence is speaking at #IFCSummit. #IFCSummit201
MTBS3D RT @IfcSummit: We are excited to welcome Director in Privacy and Security, Paul Lanois, for @Fieldfisher as a speaker at #IFCSummit. Paul…
MTBS3D Jim Jeffers talked about @intel’s efforts to enable over a billion users with creative and computing tools.… https://t.co/Z9fi0pS8xp
MTBS3D RT @IfcSummit: Adshir to discuss ray tracing at #IFCSummit. Adshir is strategically important to the #ClienttoCloud Revolution because it’…
MTBS3D RT @IfcSummit: We are honored to welcome Linda Sellheim, Education Manager for @EpicGames, to the upcoming #IFCSummit #IFCSummit2019 speake…
MTBS3D RT @tifcagroup: Enabling Breakthrough Innovations in the #ClienttoCloud Revolution. https://t.co/dglxcxLO3D

ITA Launched, Sony Reveals Morpheus


What can we say?  What a friggin day!  This morning marked the launch of The Immersive Technology Alliance.  Yes, definitely some media splatter we could have done without - but wow!  The room was packed, the energy was positive, and it was just gratifying to see the early makings of an industry.  Not one or two players, but a real industry looking to build itself up.

We're still getting congratulatory emails, and some cultural VR moguls have been patting us on the back and are coming forward to lend a hand as they know how.  There is definitely something in the air that is bigger than any one of us can claim.


Of course, Sony announced their new Morpheus HMD / HMD initiative for PS4, and it's becoming clearer and clearer that there will be room for multiple players in this space.  We'll see if our analysis is correct, but we suspect it won't actually be an Oculus VS Sony VS everyone else VR world.  The majority of the industry collaboration will still happen through The ITA, but the next best thing to working together when dealing with a handful of players is to draw the lines in the sand.  It's a short term solution while Sony and Oculus figure out what they want in the world, and the rest of the industry builds a diverse ecosystem.

We'll do more digging tomorrow as we start doing interviews again.  That was the trade-off with The ITA meeting; we had too much to get ready for!

All in all, this was a very good day for immersive technology, and there will be more days like this!