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MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
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MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha
MTBS3D RT @IFCSummit: On stage now, the #Crypto and #Blockchain markets with Professor Bebo White @bebo and Melissa Brown, Senior Director Develop…
MTBS3D RT @IFCSummit: Finishing off our busy morning is Mark Morrison, Director of Sales for @magicleap. He was talking about Building ROI in the…
MTBS3D RT @IFCSummit: Dominique Pouliquen CEO of @CintooCloud did a live demo of their #clienttocloud technology. #IFCSummit #CloudComputing #VR h…
MTBS3D RT @IFCSummit: Next up is Stefan Holzer CTO of @fyusioninc on Democratizing #3D Content for #ecommerce. #IFCSummit #FutureComputing https:/…
MTBS3D RT @IFCSummit: Enabling an Immersive World panel moderated by Kevin Krewel of @tiriasresearch with Alex Hornstein CTO of @LKGGlass Rama Kri…
MTBS3D RT @IFCSummit: Vinay Narayan VP at @htcvive starts off the morning for us here at #IFCSummit. He is speaking on how #5G is powering the nex…
MTBS3D RT @IFCSummit: We finished the first day of #IFCSummit with a great Futurists Panel moderated by @deantak of @VentureBeat with @awscloud @D
MTBS3D RT @IFCSummit: Some highlights of our busy morning here at #IFCSummit. With @IntelSoftware @AMDPC @AMDGaming @jonpeddie #futurecomputing #C
MTBS3D RT @IFCSummit: Hours left in our #Halloween  flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #Clou
MTBS3D RT @thekhronosgroup: Today only! Get access to the @IFCSummit for only $349. Happy Halloween! https://t.co/eg2jOce4eQ
MTBS3D RT @IFCSummit: #Halloween flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #CloudComputing #CloudGa
MTBS3D RT @TheFoundryTeam: Mathieu Mazerolle, our Cloud Product Manager will be speaking at The @IFCSummit running November 5-6, 2019 at the Compu…
MTBS3D RT @IFCSummit: Mark Morrison, Director of Sales for Media, Sports & Entertainment at @magicleap is speaking at #IFCSummit about how we are…
MTBS3D RT @IFCSummit: We have great speakers for #IFCSummit! Registration closes in 4 days! #CloudComputing #CloudGaming #gamedev #AI #VR #AR http…

ITA Launched, Sony Reveals Morpheus


What can we say?  What a friggin day!  This morning marked the launch of The Immersive Technology Alliance.  Yes, definitely some media splatter we could have done without - but wow!  The room was packed, the energy was positive, and it was just gratifying to see the early makings of an industry.  Not one or two players, but a real industry looking to build itself up.

We're still getting congratulatory emails, and some cultural VR moguls have been patting us on the back and are coming forward to lend a hand as they know how.  There is definitely something in the air that is bigger than any one of us can claim.


Of course, Sony announced their new Morpheus HMD / HMD initiative for PS4, and it's becoming clearer and clearer that there will be room for multiple players in this space.  We'll see if our analysis is correct, but we suspect it won't actually be an Oculus VS Sony VS everyone else VR world.  The majority of the industry collaboration will still happen through The ITA, but the next best thing to working together when dealing with a handful of players is to draw the lines in the sand.  It's a short term solution while Sony and Oculus figure out what they want in the world, and the rest of the industry builds a diverse ecosystem.

We'll do more digging tomorrow as we start doing interviews again.  That was the trade-off with The ITA meeting; we had too much to get ready for!

All in all, this was a very good day for immersive technology, and there will be more days like this!