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MTBS3D Check out this interview with Tony Zheng, Co-Founder of @matatalab. They have developed a new robotic toy for child… https://t.co/PPnrmshvQ5
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MTBS3D Adshir makes ray tracing technology that works on countless platforms and device types. They’re are the first on r… https://t.co/yqLobXhx14
MTBS3D We interviewed Steve Venuti, VP of Marketing for @KeyssaTech. They've developed a solid state connector that is cha… https://t.co/081Ie1799L
MTBS3D Jim Malcolm, Chief Marketing Officer for @HumanEyesTech demonstrated their latest combination 360 degree plus 180… https://t.co/dfnwLmc1Os
MTBS3D .@Dlink spoke to us last week at #CES2020 about their latest Wifi 6 mesh router and what it means for end users.… https://t.co/n2HXCcufMX
MTBS3D RT @tifcagroup: Our Client-to-Cloud Revolution Portal is LIVE! Computing is heading towards a world of any place, any device user experienc…
MTBS3D RT @IFCSummit: .@thekhronosgroup President @neilt3d talks open standards and client-to-cloud at #IFCSummit. #CloudComputing https://t.co/T
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MTBS3D RT @IFCSummit: #IFCSummit Visionaries Panel with @IntelSoftware @intel @AMD and @jonpeddie talks Client-to-Cloud. #CloudComputing #FutureCo
MTBS3D RT @IFCSummit: The Futurists Panel moderated by @deantak of @VentureBeat is online. #IFCSummit #CloudComputing #FutureComputing #Futurists
MTBS3D RT @IFCSummit: Daryl Sartain is Director & Worldwide Head of #XR, Displays, and Wireless Ecosystems for @Radeon at @AMD. He is also Chair o…
MTBS3D RT @IFCSummit: Arvind Kumar is a Senior Principal Engineer for @intel @IntelSoftware. At #IFCSummit he explained the workings of the Client…
MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha

The Secret Sauce Behind 66% S-3D Viewership Revealed!

One of the biggest arguements FOR 3D is that if people own a 3D HDTV, and know that their TV is 3D capable, they will seek out 3D content to benefit from this functionality.  Strategy Analytics released a study demonstrating that 66% of 3D HDTV owners watch S-3D shows at least once per week.

MTBS spoke with David Mercer, Principal Analyst for Strategy Analytics, and we picked up a few facts.  First, the line of questioning had nothing to do with video games, so this is limited to 3D broadcast content.  However, given the fact that 3D television events are so few and far between, and 3D programming is indeed very limited around the globe, how is it possible for 66% of 3D HDTV viewers to be watching S-3D content on a weekly basis?

Dynamic Digital Depth Supplies the 2D/3D Conversion Agorithm to Samsung

The truth comes out!  It turns out that many 3D HDTVs (e.g. Samsung, Panasonic) include 2D/3D conversion as a feature, and many respondents are contently watching their traditional shows as on-the-fly conversions!

While not studied, David agreed that the glasses objection issue can be related to the type of content watched (as we did with U-Decide 2011), and the biggest barrier for the glasses is cost.  This is similar to what NPD Group said in June 2010, when their results demonstrated that only 10 percent of consumers surveyed said that “looking silly” is the main concern versus 41 percent who were worried about not having enough glasses to go around.

Perhaps the fashion conscious press (who aren't always that fashion conscious) are getting it all wrong with the "goofy glasses" remarks?