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MTBS3D RT @GetImmersed: We’re moving to Silicon Valley! @IfcSummit November 5 & 6, 2019 at the Computer History Museum in Mountain View, CA. Call…
MTBS3D Julien Le Corre, Lead Developer at @InnerspaceVR , talked about their latest #VR escape room title The Corsair's Cu… https://t.co/uuOT6SG0NA
MTBS3D As fun as Arizona Sunshine is in traditional #VR, @Vertigo_Games took it up a notch by transforming it into a locat… https://t.co/YkGpv2wLMM
MTBS3D .@OfficialGDC would not be complete without visiting SVVR's annual #VR Mixer! In today's interview, we catch up wi… https://t.co/hibivrbYdq
MTBS3D Spencer Jackson, Software Engineer at @NordicTrack, talks about their latest iFit #VR Bike paired with an #HTCVivehttps://t.co/5b2uD9Hoa9
MTBS3D William Provancher is the CEO of @TacticalHaptics. He demonstrated their latest haptics controllers for us in this… https://t.co/Ir1Cog8bRI
MTBS3D Gaspar Ferreiro is the CEO of Project Ghost Studios. In this interview, he talks about their new Project Ghost dem… https://t.co/T2xz1VdtGI
MTBS3D .@EpicGames had loads of news to share at @OfficialGDC. Marc Petit is the General Manager of #Epic's @UnrealEnginehttps://t.co/CnqpGAB2f4
MTBS3D Chris Hook, Graphics & Visual Technologies Marketing Chief for @intel spoke to us during @OfficialGDC. We talked ab… https://t.co/ji6AKJpfwM
MTBS3D We interviewed @networknextinc at #GDC2019. They are in the business of ensuring the best connectivity and lowest l… https://t.co/87b06uMAm7
MTBS3D .@reality_clash is a developing #AugmentedReality combat game. We got to interview Tony Pearce, the CCO and Co-Fou… https://t.co/24P5kLz0Ef
MTBS3D Robots explode at #GDC2019 with @FuturLab. They have a new title for #PSVR called Mini Mech Mayhem. #GDC19https://t.co/JiIuJgGZ64
MTBS3D .@zerolatencyVR has a number of #VR out-of-home entertainment centers around the world, and we got to catch up with… https://t.co/NZJBVyRUWz
MTBS3D RT @GetImmersed: Dr. Ofer Shai is the Director of Omnia AI at @DeloitteCanada. He talked about the misconceptions about #ArtificialIntellig
MTBS3D RT @GetImmersed: The use of #futurecomputing in #healthcare was one of the prominent tracks at #Immersed2018, and we got to see some really…
MTBS3D RT @GetImmersed: Ricardo Wagner, Director of Product Marketing for #Office365 at @microsoftcanada, talked about their efforts to make moder…

The Secret Sauce Behind 66% S-3D Viewership Revealed!

One of the biggest arguements FOR 3D is that if people own a 3D HDTV, and know that their TV is 3D capable, they will seek out 3D content to benefit from this functionality.  Strategy Analytics released a study demonstrating that 66% of 3D HDTV owners watch S-3D shows at least once per week.

MTBS spoke with David Mercer, Principal Analyst for Strategy Analytics, and we picked up a few facts.  First, the line of questioning had nothing to do with video games, so this is limited to 3D broadcast content.  However, given the fact that 3D television events are so few and far between, and 3D programming is indeed very limited around the globe, how is it possible for 66% of 3D HDTV viewers to be watching S-3D content on a weekly basis?

Dynamic Digital Depth Supplies the 2D/3D Conversion Agorithm to Samsung

The truth comes out!  It turns out that many 3D HDTVs (e.g. Samsung, Panasonic) include 2D/3D conversion as a feature, and many respondents are contently watching their traditional shows as on-the-fly conversions!

While not studied, David agreed that the glasses objection issue can be related to the type of content watched (as we did with U-Decide 2011), and the biggest barrier for the glasses is cost.  This is similar to what NPD Group said in June 2010, when their results demonstrated that only 10 percent of consumers surveyed said that “looking silly” is the main concern versus 41 percent who were worried about not having enough glasses to go around.

Perhaps the fashion conscious press (who aren't always that fashion conscious) are getting it all wrong with the "goofy glasses" remarks?