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MTBS3D RT @BelayIP: First meeting of #CES19 in the books. Online interview with Neil Schneider of #mtbs3d. Come say hi to me and @BasemarkLtd if y…
MTBS3D RT @GetImmersed: .@AffordStudio Co-Founder Avery Rueb talked about the status of #technology in the classroom and new innovations that will…
MTBS3D RT @GetImmersed: Dereck Orr of National Institute of Standards and Technology @usnistgov gave the first keynote at #Immersed2018. He talked…
MTBS3D RT @GetImmersed: At #Immersed2018, Charlie Choo of @studio216 talked about how they are using #immersivetechnologies like #AR, #VR, and #MR
MTBS3D RT @GetImmersed: #ArtificialIntelligence is an important part of what's next in #futurecomputing and was a vital topic at #Immersed2018. B…
MTBS3D What better way to exemplify future computing than to talk about prototyping using #VirtualReality and… https://t.co/zeNEOR7Uhw
MTBS3D MTBS-TV: Rama Krishna Aravind is the Founder and Creative Director of Poco Loco Amusements. He shared his inspirati… https://t.co/AR2VAvcZBP
MTBS3D MTBS-TV: Dr. David Rolston @dwrolston speaks about the future of #AI & #VR at @GetImmersed. #Immersed2018 https://t.co/5V9A18c6Vk
MTBS3D RT @GetImmersed: Kevin Williams, Chairman of the @DNA_Conference is easily one of the market's go-to-guys for all things dealing with out o…
MTBS3D RT @GetImmersed: Bob Raikes is the Founder of Meko Ltd. who publish the leading industry journal @Display_Daily. @brmeko spoke about displ…
MTBS3D RT @GetImmersed: Easily one of the highlights at #Immersed2018, Mike Domaguing, @Survios' VP of Marketing, gave a rundown of the #VR projec…
MTBS3D RT @GetImmersed: .@elumenati makes immersive projection solutions that multiple people can enjoy at the same time. At #Immersed2018, Hilary…
MTBS3D Daryl Sartain talked #immersive #AI & #Blockchain at @GetImmersed. Sartain is the Director and Worldwide Head of… https://t.co/LmqWZjQn0w
MTBS3D RT @GetImmersed: #Immersed2018 starts on Thursday! Tickets still available: https://t.co/5CJiYUiNKF #Immersed18 #business #healthcare #AI #…

The Secret Sauce Behind 66% S-3D Viewership Revealed!

One of the biggest arguements FOR 3D is that if people own a 3D HDTV, and know that their TV is 3D capable, they will seek out 3D content to benefit from this functionality.  Strategy Analytics released a study demonstrating that 66% of 3D HDTV owners watch S-3D shows at least once per week.

MTBS spoke with David Mercer, Principal Analyst for Strategy Analytics, and we picked up a few facts.  First, the line of questioning had nothing to do with video games, so this is limited to 3D broadcast content.  However, given the fact that 3D television events are so few and far between, and 3D programming is indeed very limited around the globe, how is it possible for 66% of 3D HDTV viewers to be watching S-3D content on a weekly basis?

Dynamic Digital Depth Supplies the 2D/3D Conversion Agorithm to Samsung

The truth comes out!  It turns out that many 3D HDTVs (e.g. Samsung, Panasonic) include 2D/3D conversion as a feature, and many respondents are contently watching their traditional shows as on-the-fly conversions!

While not studied, David agreed that the glasses objection issue can be related to the type of content watched (as we did with U-Decide 2011), and the biggest barrier for the glasses is cost.  This is similar to what NPD Group said in June 2010, when their results demonstrated that only 10 percent of consumers surveyed said that “looking silly” is the main concern versus 41 percent who were worried about not having enough glasses to go around.

Perhaps the fashion conscious press (who aren't always that fashion conscious) are getting it all wrong with the "goofy glasses" remarks?