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MTBS3D RT @IFCSummit: .@Dell’s Director of Virtualization and Commercial #VR and #AR is speaking at #IFCSummit. https://t.co/aBSSFDfmE6
MTBS3D RT @IFCSummit: .@tifcagroup’s International Future Computing Summit ushers in #clientocloudrevolution. #IFCSummit #PC #cloud #XR #VR #AR #A
MTBS3D RT @IFCSummit: Dr. Ali Khayrallah, Engineering Director for @ericsson speaking at #IFCSummit. #clientocloudrevolution #cloudcomputing #futu
MTBS3D RT @tifcagroup: TIFCA releases new #ClienttoCloud Vision Document and a $200 off code for @IFCSummit tickets. #TIFCA #IFCSummit #cloud #cli
MTBS3D RT @IFCSummit: .@tifcagroup releases new #ClienttoCloud Vision Document and a $200 off code for #IFCSummit tickets. #TIFCA #cloud #clientot
MTBS3D RT @MTBS3D: Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory, will be spe…
MTBS3D Interview with Shawn Frayne, CEO of @LKGGlass, #3D footage included. Alex Hornstein, CTO of Looking Glass Factory,… https://t.co/sMLRxLd7eE
MTBS3D RT @IFCSummit: #IFCSummit is proud to announce @intel as a Platinum Sponsor! #Intel #futurecomputing #cloud #gamedev #AI #AR #VR https://t.…
MTBS3D RT @IFCSummit: IFC Summit is proud to announce @AMD as a Silver Sponsor for #IFCSummit! #CloudComputing #FutureComputing #AI #gamedev #AR #…
MTBS3D RT @IfcSummit: IFC Summit welcomes Professor Bebo White to our futurists panel. @beboac is a Department Associate (Emeritus) at the SLAC Na…
MTBS3D RT @IfcSummit: Nima Baiati Global Head of Cybersecurity Solutions for @Lenovo is speaking at #IFCSummit. #IFCSummit2019 #CyberSecurity http…
MTBS3D RT @IfcSummit: Jeffrey Shih Lead Product Manager for @unity3d’s efforts in #ArtificialIntelligence is speaking at #IFCSummit. #IFCSummit201
MTBS3D RT @IfcSummit: We are excited to welcome Director in Privacy and Security, Paul Lanois, for @Fieldfisher as a speaker at #IFCSummit. Paul…
MTBS3D Jim Jeffers talked about @intel’s efforts to enable over a billion users with creative and computing tools.… https://t.co/Z9fi0pS8xp

The Secret Sauce Behind 66% S-3D Viewership Revealed!

One of the biggest arguements FOR 3D is that if people own a 3D HDTV, and know that their TV is 3D capable, they will seek out 3D content to benefit from this functionality.  Strategy Analytics released a study demonstrating that 66% of 3D HDTV owners watch S-3D shows at least once per week.

MTBS spoke with David Mercer, Principal Analyst for Strategy Analytics, and we picked up a few facts.  First, the line of questioning had nothing to do with video games, so this is limited to 3D broadcast content.  However, given the fact that 3D television events are so few and far between, and 3D programming is indeed very limited around the globe, how is it possible for 66% of 3D HDTV viewers to be watching S-3D content on a weekly basis?

Dynamic Digital Depth Supplies the 2D/3D Conversion Agorithm to Samsung

The truth comes out!  It turns out that many 3D HDTVs (e.g. Samsung, Panasonic) include 2D/3D conversion as a feature, and many respondents are contently watching their traditional shows as on-the-fly conversions!

While not studied, David agreed that the glasses objection issue can be related to the type of content watched (as we did with U-Decide 2011), and the biggest barrier for the glasses is cost.  This is similar to what NPD Group said in June 2010, when their results demonstrated that only 10 percent of consumers surveyed said that “looking silly” is the main concern versus 41 percent who were worried about not having enough glasses to go around.

Perhaps the fashion conscious press (who aren't always that fashion conscious) are getting it all wrong with the "goofy glasses" remarks?