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MTBS3D RT @IFCSummit: Daryl Sartain is Director & Worldwide Head of #XR, Displays, and Wireless Ecosystems for @Radeon at @AMD. He is also Chair o…
MTBS3D RT @IFCSummit: Arvind Kumar is a Senior Principal Engineer for @intel @IntelSoftware. At #IFCSummit he explained the workings of the Client…
MTBS3D RT @IFCSummit: Neil Schneider’s #IFCSummit opening presentation. #CloudComputing https://t.co/CFqiNxSzPV
MTBS3D RT @IFCSummit: Our #videogames in the #clienttocloud revolution is going on now featuring @playhatchglobal @AccelByteInc @awscloud and @Sha
MTBS3D RT @IFCSummit: On stage now, the #Crypto and #Blockchain markets with Professor Bebo White @bebo and Melissa Brown, Senior Director Develop…
MTBS3D RT @IFCSummit: Finishing off our busy morning is Mark Morrison, Director of Sales for @magicleap. He was talking about Building ROI in the…
MTBS3D RT @IFCSummit: Dominique Pouliquen CEO of @CintooCloud did a live demo of their #clienttocloud technology. #IFCSummit #CloudComputing #VR h…
MTBS3D RT @IFCSummit: Next up is Stefan Holzer CTO of @fyusioninc on Democratizing #3D Content for #ecommerce. #IFCSummit #FutureComputing https:/…
MTBS3D RT @IFCSummit: Enabling an Immersive World panel moderated by Kevin Krewel of @tiriasresearch with Alex Hornstein CTO of @LKGGlass Rama Kri…
MTBS3D RT @IFCSummit: Vinay Narayan VP at @htcvive starts off the morning for us here at #IFCSummit. He is speaking on how #5G is powering the nex…
MTBS3D RT @IFCSummit: We finished the first day of #IFCSummit with a great Futurists Panel moderated by @deantak of @VentureBeat with @awscloud @D
MTBS3D RT @IFCSummit: Some highlights of our busy morning here at #IFCSummit. With @IntelSoftware @AMDPC @AMDGaming @jonpeddie #futurecomputing #C
MTBS3D RT @IFCSummit: Hours left in our #Halloween  flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #Clou
MTBS3D RT @thekhronosgroup: Today only! Get access to the @IFCSummit for only $349. Happy Halloween! https://t.co/eg2jOce4eQ
MTBS3D RT @IFCSummit: #Halloween flash sale! Take over 600.00 off the price of a ticket today only! 👻🎃🧛🏼‍♂️🧟‍♀️#IFCSummit #CloudComputing #CloudGa
MTBS3D RT @TheFoundryTeam: Mathieu Mazerolle, our Cloud Product Manager will be speaking at The @IFCSummit running November 5-6, 2019 at the Compu…

Anti-3D Foolishness Going Around

Just wanted to point out the anti-3D foolishness circulating the web!

A pseudo-study by The Wrap is showing a graph of the revenue takes of recent 3D movies to try and demonstrate a trend of dropping ticket sales.  What they failed to mention is that the number of 3D screens in each film is very different, and there is serious competition now for movie makers to get their hands on 3D exhibition space for 3D films.

We can't speak to "How to Train Your Dragon".  Our data shows that it was played in 2,150 capable 3D theaters out of 4,060 locations.  We know they had to share 3D screens with Alice in Wonderland, so our data is foggy at best.  We will try to tighten this up.

Pseudo-Analysis by The Wrap

In the above graph, Toy Story 3 is shown to only collect 60% of its revenue from 3D movie screenings.  Toy Story 3 was shown on 7,058 screens: 3,200 3D, 3,858 2D.  3,200 screens may sound like an impressive number, but they only account for 2,463 sites out of 4,028 (there is more than one screen per site).  A lot of places still don't have 3D screens.

Based on 45% of the concentrated screen space (not geographic space), 3D screens accounted for 15% more revenue than the much more widely dispersed 2D screenings.

The real crime in this graph is Despicable Me which is shown to only have a revenue take of just 45% credited to 3D ticket sales.  Despicable Me was only shown on 1,551 3D screens out of 3,476 2D and 3D screens combined.  So of course it is only going to have 45% of the revenue because between the limited number of 3D theatres and theatre locations, customers didn't have a choice!  We think that if there were more screens to play on, it would have been much more successful from a 3D numbers point of view.

We will work to get our numbers reviewed by the experts as all our data is from public Internet searches, and our expertise is more with stereoscopic 3D gaming.  However, we think The Wrap should have taken more responsibility with their numbers by elaborating on their methodology and how they reached their conclusions.