Search

MTBS3D RT @GetImmersed: We’re moving to Silicon Valley! @IfcSummit November 5 & 6, 2019 at the Computer History Museum in Mountain View, CA. Call…
MTBS3D Julien Le Corre, Lead Developer at @InnerspaceVR , talked about their latest #VR escape room title The Corsair's Cu… https://t.co/uuOT6SG0NA
MTBS3D As fun as Arizona Sunshine is in traditional #VR, @Vertigo_Games took it up a notch by transforming it into a locat… https://t.co/YkGpv2wLMM
MTBS3D .@OfficialGDC would not be complete without visiting SVVR's annual #VR Mixer! In today's interview, we catch up wi… https://t.co/hibivrbYdq
MTBS3D Spencer Jackson, Software Engineer at @NordicTrack, talks about their latest iFit #VR Bike paired with an #HTCVivehttps://t.co/5b2uD9Hoa9
MTBS3D William Provancher is the CEO of @TacticalHaptics. He demonstrated their latest haptics controllers for us in this… https://t.co/Ir1Cog8bRI
MTBS3D Gaspar Ferreiro is the CEO of Project Ghost Studios. In this interview, he talks about their new Project Ghost dem… https://t.co/T2xz1VdtGI
MTBS3D .@EpicGames had loads of news to share at @OfficialGDC. Marc Petit is the General Manager of #Epic's @UnrealEnginehttps://t.co/CnqpGAB2f4
MTBS3D Chris Hook, Graphics & Visual Technologies Marketing Chief for @intel spoke to us during @OfficialGDC. We talked ab… https://t.co/ji6AKJpfwM
MTBS3D We interviewed @networknextinc at #GDC2019. They are in the business of ensuring the best connectivity and lowest l… https://t.co/87b06uMAm7
MTBS3D .@reality_clash is a developing #AugmentedReality combat game. We got to interview Tony Pearce, the CCO and Co-Fou… https://t.co/24P5kLz0Ef
MTBS3D Robots explode at #GDC2019 with @FuturLab. They have a new title for #PSVR called Mini Mech Mayhem. #GDC19https://t.co/JiIuJgGZ64
MTBS3D .@zerolatencyVR has a number of #VR out-of-home entertainment centers around the world, and we got to catch up with… https://t.co/NZJBVyRUWz
MTBS3D RT @GetImmersed: Dr. Ofer Shai is the Director of Omnia AI at @DeloitteCanada. He talked about the misconceptions about #ArtificialIntellig
MTBS3D RT @GetImmersed: The use of #futurecomputing in #healthcare was one of the prominent tracks at #Immersed2018, and we got to see some really…
MTBS3D RT @GetImmersed: Ricardo Wagner, Director of Product Marketing for #Office365 at @microsoftcanada, talked about their efforts to make moder…

S3DGA Finds Competitive 3D HDTV Pricing is Good for 3D Adoption

U-Decide Initiative 2010 Report Reveals 3D HDTV Pricing is in Line With Consumer Demand

Toronto, Ontario (December 23rd, 2010) – The U-Decide Initiative is an industry wide effort to survey console and PC gamers to determine what customers want, which gaming experiences will ultimately sell, and what the near future buying patterns will be.  U-Decide 2010 was made possible by The S-3D Gaming Alliance (S3DGA), Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.

According to the Entertainment Software Association, over 50 percent of adults play video games. The U-Decide Initiative provides a tight focus on this influential consumer market.

"While gamer interest is high, 3D displays are regularly criticized as being too expensive or out of reach in today’s economy.  Reviewing current holiday sales pricing compared to what gamers have told us, the HDTV makers got it right this season,” says Neil Schneider, Executive Director of The S-3D Gaming Alliance.

U-Decide 2010 had nearly 1,200 respondents: 735 traditional non-stereoscopic gamers that don't yet own 3D equipment (only 2D), and 434 experienced stereoscopic 3D gamers that do. These preliminary results are 100% based on the 2D group to prevent skewing.

Requested Pricing by Gamers Compared to Actual 3D HDTV Holiday Sales Pricing

The above table is a cross reference of the pricing 2D gamers are willing to pay for a 50” 1080P 3D HDTV at different premium levels, and the actual sales prices of qualified models during the peak of the 2010 holiday season.  The price indicated for each 3D HDTV, includes two pairs of branded 3D glasses.  These rates are all subject to change according to retailer and manufacturer, and are for reference purposes only.

The chart is read as follows: the first row labeled "Consumer Recommended Pricing" is how much consumers are willing to spend on a 3D HDTV based on U-Decide's results.  It's broken down into tiers ($2000, $2100, $2200, etc.).  The percentage on top of each pricing tier is the portion of 2D gamers that are willing to spend at that level.  Each row that follows is the best sales price for currently available 3D HDTVs by leading manufacturers for comparison purposes.

The Sony 52” 52HX909 is a bit larger than the other units mentioned, and have been known to offer additional bundling advantages for the gaming market.  Its pricing is listed for completeness.

“This cross-reference is strictly focused on price.  Not all 3D HDTVs are born equal, so consumers will likely spend more for image quality, content bundling, and brand recognition.  When you figure that 3D HDTVs are inherently the best 2D televisions as well, it’s all win-win for the consumer,” says Schneider.

Holiday and post-holiday bargain hunters are encouraged to visit mtbs3D.com for a no-nonsense buying guide for modern 3D displays, software, and equipment for PC and console gaming.

Game developers and companies interested in helping shape the future of stereoscopic 3D gaming please visit http://www.S3DGA.com for membership details. Preliminary U-Decide Initiative findings can be found at http://www.mtbs3D.com under the U-Decide tab.  Learn more at Meant to be Seen and The S-3D Gaming Alliance websites.

To schedule an interview or meeting with Neil Schneider at the upcoming (CES) Consumer Electronics Show, please contact:

Carol Warren
Crew Communications
Tel. 714-890-4500
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.