Meant to be Seen’s U-DECIDE Initiative: Moving the Industry with Gamers’ Voices

Why U-DECIDE?

"The MTBS U-DECIDE Initiative Report is not only packed with important findings about this new and growing venue for stereoscopic displays and applications - it is also written in a clear and clean style that makes it a pleasure to read. I highly recommend this research report to those working in this emerging area of S-3D entertainment and gaming in the home, and I congratulate Neil Schneider and his colleagues for a job well done.” - John O. Merritt, Founder of the Stereoscopic Displays & Applications Conference and Merritt.com.

Key Features:

1. Companies who made study possible include industry leaders:

Advanced Micro Devices (AMD)
Blitz Games Studios
Guild Software
iZ3D Inc.
Meant to be Seen
The Game Creators

2. Data is based on 714 survey respondents:

413 traditional 2D gamers who don’t own stereoscopic 3D equipment.
301 experienced stereoscopic 3D gamers.

3. Over 70 pages of data and analysis.

4. Almost 60 informative graphs and charts.

5. Official Media Coverage:

Gamesindustry.biz
Theinquirer.net
Gamecyte
Overclockers.com.au
Amdzone.com
Cgarena.com
And much more.

6. Featured at:

The 3D Entertainment Summit
Stereoscopic Displays & Applications Conference
Upcoming FMX/09
Upcoming Dimension-3 Expo

7. U-DECIDE Competitive Advantages Against Other 3D Studies

Only study in existence that can survey inexperienced 2D gamers and experienced stereoscopic 3D gamers as two distinct groups.
Surveyed stereoscopic 3D gamers represent the only community in existence that can accurately determine the success and appropriateness
for varying types of 3D content and technology in the home. Unlike inexperienced 2D consumers, S-3D respondents represent the best case scenario
of what our industry can hope for in the 3D market, and are a no-nonsense way of measuring whether or not developing business plans are sound.
Each survey comprised of 26 multipart multiple choice questions. With each respondent taking as much as ten minutes to complete each survey, few
studies can offer the same level of depth and accuracy that U-DECIDE was designed for.

Important Findings

1. Demographics of 2D and stereoscopic 3D gamers:

Gender, age
Separation between casual and hardcore gamers

2. Current spending habits for 2D and S-3D gamers:

Computer value
Computer upgrades
Potential revenue benefits between markets

3. Preferred gaming styles for 2D and S-3D gamers in ranked form:

First person shooters
Role Playing Games
Realtime Strategy
Massively Multiplayer Online Games

4. Leading criteria 2D and S-3D gamers are trying to satisfy when making purchasing decisions for their computer

5. What performance benchmark needs to be reached to satisfy 2D and S-3D gamers:

Single player games
Multiplayer games

6. Performance/Visual trade-offs:

How does S-3D technology impact the performance choices of gamers?

7. Current experience level of 2D and S-3D respondents:

3D movies
3D amusement parks
Modern stereoscopic 3D solutions

8. First thought when the word “3D” is heard

9. Leading concerns about 3D by inexperienced 2D gamers

10. Ranked benefits of stereoscopic 3D technology according to 2D and experienced S-3D gamers for both cinema and gaming.

11. Economic Concerns:

Impact of gasoline prices on willingness to leave the home for 2D and S-3D gamers
Economic plans for video games (7 factors)
Economic plans for movies in cinema and in the home (4 factors)

12. Brand Awareness of twenty leading 3D manufacturers, products, and organizations according to 2D and stereoscopic 3D gamers

13. Current primary S-3D display solution for stereoscopic 3D gamers (market penetration)

14. Using modern brands as reference, determination of how much more customers are willing to spend for 3D:

3D single and dual projectors
3D monitors
3D HDTVs
Add-on 3D glasses or LCD shutter glasses
Head Mounted Displays (HMD)
3D Capable Gaming Consoles
S-3D Console Video Games

15. Appropriateness of S-3D Content according to 2D and S-3D gamers:

Video games
BluRay movies
Sporting events
Regular broadcasts

16. Willingness to wear 3D glasses according to content type:

Video games
BluRay movies
Broadcast television (including sporting events)

Why U-DECIDE?

Key Features:

1. Companies who made study possible include industry leaders:

2. Data is based on 714 survey respondents:

3. Over 70 pages of data and analysis.

4. Almost 60 informative graphs and charts.

5. Official Media Coverage:

6. Featured at:

7. U-DECIDE Competitive Advantages Against Other 3D Studies

Important Findings

1. Demographics of 2D and stereoscopic 3D gamers:

2. Current spending habits for 2D and S-3D gamers:

3. Preferred gaming styles for 2D and S-3D gamers in ranked form:

4. Leading criteria 2D and S-3D gamers are trying to satisfy when making purchasing decisions for their computer

5. What performance benchmark needs to be reached to satisfy 2D and S-3D gamers:

6. Performance/Visual trade-offs:

7. Current experience level of 2D and S-3D respondents:

8. First thought when the word “3D” is heard

9. Leading concerns about 3D by inexperienced 2D gamers

10. Ranked benefits of stereoscopic 3D technology according to 2D and experienced S-3D gamers for both cinema and gaming.

11. Economic Concerns:

12. Brand Awareness of twenty leading 3D manufacturers, products, and organizations according to 2D and stereoscopic 3D gamers

13. Current primary S-3D display solution for stereoscopic 3D gamers (market penetration)

14. Using modern brands as reference, determination of how much more customers are willing to spend for 3D:

15. Appropriateness of S-3D Content according to 2D and S-3D gamers:

16. Willingness to wear 3D glasses according to content type:

17. Demand by 2D and S-3D consumers for game developers to officially support stereoscopic 3D gaming

18. What do we know about 3D Naysayers?