Office Depot Teams Up With R5 for Back-to-School Campaign Retailer layers social, video into augmented reality
Posted: Wed Jul 23, 2014 12:10 pm
By Lauren Johnson
Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.
This year’s effort plays up the brick-and-mortar experience more than last year, with interactive in-store displays. "Last year was more product-based—this year we have the opportunity to have kids personalize whatever items they like," said Stephanie Gutierrez, vp of retail marketing at Office Depot. "It’s all about what inspires kids.
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