It's not an issue of who owes what. It's just good marketing.
Really, WTF is 3 MILLION in the context of 2 BILLION?
That being said, it might be too late. All that rage is out there on the interwebs and NYT and WSJ and etc has probably already done a lot of damage to the brand (both brands, TBH)
They should have announced this with the acquisition.
Plus, kickstarter folks are great at spreading the word. They make noise, show off their cool toys to friends, etc. Facebook would be smart to bring them onside immediately.
No but the fact that equity has to be addressed as a potential in a Kickstarter will, I'm sure, mean due diligence will be required to prevent fraud and the additional controls required will make things difficult and complicated for both the Kickstarter and the Backer.
RIght, because fraud isn't a problem on Kickstarter already! Lol. The laws are hugely moronic, but they're trying to change them. They're just doing an awful awful job.