The first Transformers movie was a major hit, and rightfully so. It managed to take Hasbro toys, mould a cheesy story around them that never took itself too seriously, and backed it up with unparalleled digital effects and choreography that just made the movie work. Maybe the magic came from the patent-pending Cybertron All-Spark, or the mix of fun and tension attached to the film - I don't know, it just worked!
Transformers: Revenge of the Fallen followed up with supped up effects and countless more Autobots and Decepticons to fight amongst themselves in the sandbox we call Earth. Unfortunately, it was a terrible story with annoying characters and dialogue. The movie's tension was all but gone by the time the heroes made room for the next franchise release. The movie made money for sure, but it wasn't nearly as memorable as the first.
This time around, Michael Bay has upped the ante. Before shooting Transformers 3, he was very anti-3D and went so far as to call it a gimmick (correction: "maybe a gimmick"). Opinions aside, an artistic concern was that Michael Bay's fast cutting style wouldn't translate well to the 3D space. So, not only is Transformers 3 a measure of Bay's ability to recover the series on a high note, it's also a proof of concept of whether or not 3D can be applied to quick-cut-editing styles like Bay's.
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