After buying up Gennum and its VXP video processing technology back in '08, Sigma Designs has finally managed to shoehorn its "professional grade" scaling (previously sen in high priced boxes from Kaleidescape and Mark Levinson) into a chip destined for consumer set-top boxes. The SMP8910 system-on-chip claims to have enough power for all manner of over the top application or middleware, while the VXP processing cleans up video well enough for it to claim Netflix streams of higher quality than on competing hardware and reduced ghosting on 3D content. We'll need to actually see the chip at work in a Blu-ray player, IPTV box or similar device to judge its capabilities for ourselves but if it was good enough to make some people consider a $4,000 DVD player and is available for more reasonably priced applications, then we're all ears.
