U-Decide 2010 Preliminary Results

[PressBot]

By Neil Schneider

The S-3D Gaming Alliance and its partners are pleased to reveal the preliminary results from The 2010 U-Decide Initiative.  Here are some key features:

• Data collected from July 7th to October 1st, 2010
• Purposely targeted to gamers (console & PC)
• 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
• These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
• This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
• 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
• According to the Entertainment Software Association, over 50% of adults play video games.

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[cybereality]

Interesting results but they seem about in line with the past years survey.

[Neil]

The last time we did this, we didn't talk about gamer buying patterns around 3D games. The gamer 3D premium also wasn't publicized. This is going to be a very big report that covers much more than what is listed here.

You're right, though. Even with a bigger sample and a much more diversely promoted survey, many of the core findings are consistent. I think that's a good thing (if people choose to listen to what gamers have to say).

Regards,
Neil