Nielsen survey shows high interest in 3DTV, low interest in

[Silversurfer]

......paying for it right now



This year's hot new feature in HDTVs is 3D, but just as fast as the products have rolled out, complaints have come in the form of comments and editorials, citing the glasses, dearth of content and lack of interoperability between different manufacturer's TVs and glasses. Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study. Analyst wordplay aside, what Frank Stagliano, Nielsen general manager of TV Primary Research calls a "marketing challenge" becomes apparent with the numbers of consumers saying they are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses. Though the same number of people said 3DTV made them feel like part of the action, those kinds of responses explain the hype over glasses free technology, despite its significant limitations. While more people than ever will get the chance to get their eyes on 3D football, tennis and movies this weekend, manufacturers and retailers should prepare for a hard time coaxing consumers to buy in immediately (exclusive content is not helping) with the possible exception of videogamers -- 71% of hardcore and regular gamers were interested in playing in 3D. Switched, Joystiq, USA Today
Nielsen

http://www.engadget.com/2010/09/11/niel ... t-in-payi/" onclick="window.open(this.href);return false;

[cybereality]

Well it seems like people are *less* likely to want 3DTVs after seeing them, which is not a good sign. That could mean the demo content was not very compelling or maybe 3DTV isn't all its cracked up to be. At least there is still interest from gamers, which I think will still be the main market going forward.

[BlackShark]

I don't think the survey says people don't want a 3DTV.
The question is : Do people want to buy a 3DTV within the next 12 month

Considering the lack of content and computer drivers being delays without even a new release date... I can only approve.

[Neil]

I'm going to write an editorial about this because this study is being misconstrued left, right, and center. In fact, the study is exceptionally positive more so than negative...but credible sources like Engadget seem to have difficulty linking back to the original press release. Our members should be digging deeper than this!

http://blog.nielsen.com/nielsenwire/con ... -concerns/" onclick="window.open(this.href);return false;

The final result of those actively interested is the same as those promoted in other studies (e.g. Kakaku). I see nothing new being shared here.

Regards,
Neil