By Henry Stuart
Virtual reality failed in the 90s, and sceptics are predicting that VR may fail again. There are a few reasons why VR is much more likely to succeed today, but it’s far from a sure thing.
Oculus has two problems. The first is that it doesn’t have an input device, such as hand tracking or a controller – yet. Its team is working on one, but they’ve got many hurdles to overcome. The second, and far bigger, problem is ensuring a comfortable user experience, and this is more or less outside of Oculus’ control. It has a right to be worried.
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The very real problems facing Oculus Rift – and how marketers can help solve them
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The very real problems facing Oculus Rift – and how marketers can help solve them
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