Nintendo's Treehouse And Digital Event Strategy Is The Future Of E3
- metalqueen
- 3D Angel Eyes (Moderator)
- Posts: 1981
- Joined: Tue Feb 27, 2007 6:31 pm
Nintendo's Treehouse And Digital Event Strategy Is The Future Of E3
By Eric Kain
The biggest video game convention of the year always starts off the same: Several of the major players in the industry, from Microsoft and Sony to EA and Ubisoft, hold big stage events at the outset, showing off some of their biggest announcements, trotting out speakers and third-party partners, and showing off the best CGI trailers you’ll see all year.
There’s awkward moments, pauses for applause, and occasionally some really genuine excitement in the crowd, which is comprised largely of industry people and press. These aren’t intimate settings, with pointed Q&A; they’re presentations designed to entertain and create hype.
Read the whole story here.
Read full article...
![Image](http://www.mtbs3d.com/gallery/albums/userpics/10002/thumb_Medium_LowResLIGHT.png)
- Non-profit, non-partisan.
- Features user contributed education sessions, blogs, and content.
- Safe to interact, registration requires formal non-disclosure agreement. Membership list is equally confidential.
- Open to all except press. People can join as individuals or companies.
- People say the industry needs to get together and learn from one another. This is our chance.