By Griffin McElroy
EA chief executive officer Andrew Wilson recently laid out his company's current, loose plans for virtual reality during a panel at SXSW Gaming, explaining that in order to design around future technology, the company must first study how people are currently playing games.
The strategy is built around the idea that gaming hardware is too volatile a space to plan a company's distant future around — instead, Wilson explained, you have to start with how that technology will be used to consume games in entirely new ways.
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EA's CEO on the company's plans for virtual reality
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metalqueen
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EA's CEO on the company's plans for virtual reality
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