I've learnt to just buy CD keys for these games off CD key sites. Usually you can get access to a new release game for under $40. Most are around the $30 mark for newer stuff.I'm kind of done with spending $100+ on a video game anyway. I've been ripped off by way too many special editions and release date purchases of games. A few months later they go on sale for $20 (often with additional content) and I've realized it's just not worth it.
For example, I bought FarCry3 for $31 in the first month or two, compared to $70 or so on the steam store. Its even a steam version still... don't know why I'd want to pay double just to buy it 'officially' from the steam store!