Sony aims for games to sell 3D TVs

Co. to put marketing muscle behind its PlayStation 3

By Marc Graser



Sony hopes its line of high-profile 3D videogames will boost the sale of 3D television sets, creating a home market for the format.

With sales of 3D TVs still sluggish, Sony hopes videogames will get more consumers to embrace the technology at home.
The company is about to put considerable marketing muscle behind its PlayStation 3 console as a device that can play both 3D games and movies -- just as it touted the hardware as a reason consumers should start buying Blu-rays several years ago.


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