O2 launches interactive 3D cinema game

[cybereality]

The mobile operator has teamed up with Pearl and Deal to run the ‘Asteroid Storm’ game in 20 Vue cinemas across the UK this summer.

Going live on 10th July, ‘Asteroid Storm’ will feature in the trailer reels before Ice Age 3 3D and G-Force in the summer, followed by Up and Toy Story 3D in the autumn.

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