Steven J. Heyer Joins Next3D as Chairman

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Steven J. Heyer Joins Next3D as Chairman

Former President of Coca-Cola and Turner Broadcasting System to Guide Launch and Growth of Revolutionary 3D HD movie service.

ATLANTA, May 8, 2009- Next3D, the technological leader in direct-to-consumer, stereoscopic 3D High-Definition content delivery, today announced that Steven J. Heyer has agreed to join the company as Chairman.

"Steve's decades of proven leadership success with best-in-class companies such as Turner Broadcasting, Young and Rubicam, Starwood Hotels, and Coca-Cola is a perfect fit to guide the growth of Next3D," said David Cole, Co-Founder of Next3D. "We’ll leverage his knowledge and deep relationships in the movie, technology and brand marketing worlds.”

Co-Founder D.J. Roller added, "Until we created Next3D, there was simply no practical way for Hollywood to get its exploding library of 3D films into the home. We've solved the technological challenges. Steve is an innovator who understands how to unlock the revenue stream for our partners as Next3D creates a brand and experience consumers will embrace."

Heyer's international reputation as an operations/marketing executive and brand builder spans the entertainment, advertising, communications, and hospitality industries. “My plan is to focus on further aligning Next3D with content and strategic partners as the company moves from development to launch of the world's first 1080p 3D High Definition home distribution service,” Heyer said. "The market is poised for a rapid transformation to 3D in the home. Our technology is ready to work with content and distribution partners to drive that change and create new revenue opportunities for all the players in the value chain while delivering a stunning in-home experience for consumers.”

"I've spent the better part of 30 years in and around media, communications, entertainment and marketing and have seen a sea of change in home entertainment first hand. 3D has all the hallmarks of the next big thing, and Next3D has best-of-breed technology to deliver it to the home," said Heyer. "I've looked at all the companies in the 3D space, and Next3D is best positioned to become the market leader with a combination of technology, strategic partnerships, first-mover advantage, and a great team to assure solid execution. Next3D is an innovation and technology leader and I'm pleased to help the Next3D team unlock the enormous value in their innovative and powerful software platform."

About Next3D:
Next3D produces tools, applications and services for professional and consumer stereoscopic 3D production and consumption. The founders, David Cole and D.J. Roller have substantial background and experience in theatrical 3D films, 3D IMAX films, broadcast television, 3D virtual reality rides, stereoscopic gaming hardware, camera and stereo workflow design, and end-to-end digital delivery.