Irish Multiplex Cinemas and RealD Announce Exclusive Digital 3D Partnership
RealD European Expansion Continues with 14 Screen Deal Including All IMC Multiplex Locations
Irish Multiplex Cinemas (IMC), one of Ireland’s leading innovators in the film entertainment business, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced today that IMC will add RealD 3D capabilities to each of its multiplex locations for a total of fourteen RealD 3D-enabled screens. The rollout will begin immediately with completion of all RealD 3D installations expected in April for the release of Monsters vs. Aliens (DreamWorks Animation).
Paul Ward, director of IMC said, “The RealD 3D technology being installed in all IMC Cinemas shows IMC’s commitment to providing not only the best in customer service, but also the best customer enjoyment of the cinema going experience by the early introduction of the newest technological advances available.”
Bob Mayson, managing director of RealD Europe Ltd. said, “Ireland is an important market for us in Europe and we’re extremely pleased to be working with IMC to outfit all of their multiplex locations. Paul Ward and his team understand the potential of RealD 3D and are grasping the opportunity with both hands.”
RealD’s next-generation technology is deployed across the world’s largest 3D platform in more than 34 countries with over 8,000 screens under contract and nearly 2,600 RealD 3D screens today.
Irish Multiplex Cinemas and RealD Announce 3D Partnership
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Irish Multiplex Cinemas and RealD Announce 3D Partnership
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