Experiencing is believing: what virtual reality could mean for ads and brands
Posted: Thu Aug 28, 2014 12:17 pm
If Facebook can pull off mass adoption of Oculus Rift, how will it change media and marketing? Mike McGee dares to dream.
By Mike McGee
Facebook is hoping to create 1bn users for its virtual reality (VR) acquisition, Oculus. Sounds overly ambitious doesn’t it? But not impossible. After all, Google managed this level of adoption for Android. So let’s assume for a moment that it’s feasible and ask ourselves how mass uptake of VR will affect media and marketing?
VR is most commonly associated with gaming, where the kinship is clear. Perhaps the most obvious media connection is with Hollywood, where VR has the potential to completely revolutionise the film industry. From giving every viewer an IMAX-worthy “best seat in the house” to letting people interact with a film’s narrative and pause to reveal character backstories, VR has the power to utterly disrupt the passive film viewing experience.
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