By Neil Schneider
Nielson has received some headline space by putting out a study of what consumers think of 3D. Here are their key findings:
57% of viewers thought that 3D television made them feel like they were “part of the action”, and 48% described 3D as making them feel more engaged with what they were watching. Almost half of the consumers studied (47%) said that 3D television would encourage them to watch programs they normally wouldn’t.
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Analyzing the Nielson 3D Study Results
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Re: Analyzing the Nielson 3D Study Results
"...and 3D movies have been available in movie theaters for a long time anyway, what exactly was being shown?"
The key yo me is that people don't live in a vacuum. The people tested weren't unaware of 3d before, and then somehow all of a sudden feeling unimpressed after the projection.
I bet it went this way: most had some experience of 3D movies, so they were excited and enticed by some vague promise of seeing something mind-blowing. After being fed yet another movie theater experience, the vague promise morphed into a resounding "meh". Been there, done that.
The result is an artifact of the setup.
Nonetheless, people were originally expressing genuine interest.
The key yo me is that people don't live in a vacuum. The people tested weren't unaware of 3d before, and then somehow all of a sudden feeling unimpressed after the projection.
I bet it went this way: most had some experience of 3D movies, so they were excited and enticed by some vague promise of seeing something mind-blowing. After being fed yet another movie theater experience, the vague promise morphed into a resounding "meh". Been there, done that.
The result is an artifact of the setup.
Nonetheless, people were originally expressing genuine interest.