IMAX to use DLP digital projectors

[Silversurfer]

DigiTimes is reporting this today:

"Texas Instruments DLP Cinema announced today at ShoWest that IMAX will incorporate the DLP Cinema projector solution. Under the terms of the agreement, each IMAX Digital projection system to be deployed to commercial exhibitors around the world, scheduled to begin mid-2008, will be powered by DLP Cinema projectors.

"We are proud to work with IMAX in its development and rollout of the best digital cinema experience in the market," said Nancy Fares, business manager for DLP Cinema Products Group. "DLP Cinema projectors are the heart of every digital 2D and 3D movie experience for traditional and now large format venues. We look forward to participating in their move to digital in the months ahead."

Digital cinema installations continue to be catalyzed by the increasing release of 3D film. The 3D movie format is severing as a revenue driver for the film industry overall, and has gained a resurgence of interest by moviegoers. IMAX has been a leader in 3D content, especially since the overwhelming box office success of The Polar Express: An IMAX 3D Experience, which has grossed more than US$65 million in IMAX theaters around the world since it opened in 2005. More recently, Beowulf: An IMAX 3D Experience grossed US$25 million, representing a per screen average of more than US$185,000."

http://www.digitimes.com/news/a20080318PR204.html