But don't worry: the glitterati at the U2 3D screening will not have to risk being seen in those awful red and blue glasses traditionally used to watch 3D movies. Instead, they'll be sporting sleek black glasses that are one piece of a new generation of digital 3D stereoscopic cinema technology that is taking the film industry by storm.
The technology is the work of two companies: Beverly Hills, Calif.-based Real D and Burbank, Calif.,-based 3ality. And it's clear that audiences are on board. When Disney's Chicken Little was released in 3D last fall, there were only 100 screens in the United States that could show the film. By the time the studio's Meet the Robinsons hit theaters this spring, there were 720 screens nationwide, and the companies expect more than 1,000 screens nationwide
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Today there are over 5,000 3D capable theaters.