NAB 2012: James Cameron and Vince Pace Aiming for 3D Profitability

Their Cameron|Pace Group will present a "5D" business model at this week's National Broadcasters convention.

By Carolyn Giardina

LAS VEGAS—Arguing that films and TV shows should be shot in 3D rather than shot in 2D and then converted to 3D, James Cameron said, “Hollywood needs to wake up and smell the coffee.”

In an interview with the Hollywood Reporter at the National Association of Broadcasters convention, the NAB Show, in Las Vegas, Cameron said that when deciding to shoot in 2D and then convert to 3D in postproduction instead of shooting a project natively in 3D, “Bean counters think they are comparing apples to apples.”

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