The film had James Cameron’s “imprint on every shot," Landau says.

By Carolyn Giardina

A library of 3D titles will hold a greater value than one that is in 2D, Titanic and Avatar producer Jon Landau said Monday at the National Association of Broadcasters (NAB) Show.

Titanic 3D -- the subject of his session -- has already earned $201.8 million worldwide since its April 4 release.

2D to 3D conversion isn’t “a technical process, it’s a creative process that uses technology,” emphasized Landau, who was joined for the discussion by William Sherak, president of StereoD, which created the 3D version of Titanic; and Titanic’s VFX supervisor Rob Legato, who moderated.


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