I agree but they are not alone. I'm currently also betting on Mitsubishi for their 3D-Ready HDTVs. They are not targetting the exact same crowd as iZ3D. They are targetting people that want a BIG screen even if it's more expensive. We might eventually get a Mitsubishi compatible S3D driver from iZ3D. You never know what the future holds.

They're building awareness by showing up their 3D-Ready HDTVs at retail and on their mobile showroom. They're the first to do that as far as I know and I support that.

I was talking about the following from the interview between Neil and David Naranjo :
Honestly, they're probably not advertising the 3D-Ready models at every place where you can buy them (Best Buy, Circuit City, COMPUSA, etc) but if they're really doing it in some places, it's a start.

I thought Samsung was the first?

You're right about Samsung being the first getting a DLP 3D-Ready HDTV out (I think) but I don't think that Samsung is advertising the 3D-Ready feature at the place where you buy the HDTV and I don't think they have a mobile showroom for showing off their 3D-Ready feature either.

gotcha. Sorry, misunderstood. You are correct in that they don't advertise them in the stores at all, which really amazes me. Lets see, hire a guy at 50k a year and his job is to travel to all of the Best Buys in the US. In tow he has PC running the latest and greatest and he showcases the sets capabilities at 1 store each week. Each HDTV set costs ~ 2,000 so they would only need to sell an additional 50 sets in order to break even assuming a 50% profit margin on each set (not including travel costs). Heck, that would be a cool job!