at the moment the only company that can change this is iz3d.
I agree but they are not alone. I'm currently also betting on Mitsubishi for their 3D-Ready HDTVs. They are not targetting the exact same crowd as iZ3D. They are targetting people that want a BIG screen even if it's more expensive. We might eventually get a Mitsubishi compatible S3D driver from iZ3D. You never know what the future holds.
They're building awareness by showing up their 3D-Ready HDTVs at retail and on their mobile showroom. They're the first to do that as far as I know and I support that.
I was talking about the following from the interview between Neil and David Naranjo :
17. Of the units that have been sold, what percentage of customers are aware that they own an S-3D solution? Do you think this was an influential component of their buying decision? Why or why not?
We have promoted the 3D-Ready capability of our TVs at retail as well as on our Mobile Showroom that is traveling across the US. All consumers that we have surveyed are anxious to have 3D content for the home.
Honestly, they're probably not advertising the 3D-Ready models at every place where you can buy them (Best Buy, Circuit City, COMPUSA, etc) but if they're really doing it in some places, it's a start.