Don't forget that it would only work with Mac, iPhone and iPad, would have very strict policies in place for what you can do with it and what your actually allowed to make for it and half the things you submit will probably be disallowed anyway and then they'll sue every other HMD on the market for violating their patents and innovationBHawthorne wrote: And with Apple you'd know they'd ensure it was estrically pleasing in design.
I think if the consumer RIFT doesn't flunk when it gets released and shows there is a market for such a thing then you can be sure Sony will be brining out a VR HMD (whether PS4 only or universal is the question but I'd bet on universal) rather then just a personal viewer. Chances are they probably have a guys fooling around with VR already but its not a full fledged project yet till they decide there is a big enough market they could make money off and go ahead and put a full department on R&D and get it in production.