"We are really excited to be a part of the most promising technology community - the ITA. Through ITA activities, SiliconArts hopes to deliver its distinguished VR hardware platform (real-time ray-tracing) to the community and embrace the latest VR technologies from other members. We strongly believe that the ITA assets including its members, knowledge, technologies and network will be a great resource to SiliconArts in materializing its technology and, SiliconArts' contribution to the ITA will allow the organization to be equipped with an optimal hardware platform for near-future VR application." - Hee Jin (Colin) Shin, Co-Founder
This is a very exciting development. SiliconArts has joined The Immersive Technology Alliance. Why is that important, you ask? Specializing in raytracing IP and processor technology, SiliconArts' work represents the impending future of how video and audio content will be rendered in the not-too-distant future in virtual reality. In addition to impacting the qualitative results of audio and video processing, their technology has the potential of dramatically reducing the development time needs to create memorable content. Very exciting stuff!
The alliance also welcomes Cubicle Ninjas, a fast-growing marketing company that has deep commitements to virtual reality. More details can be found on the Immersive Technology Alliance website.
ITA Member NextVR is showcasing their new VR camera rig at IBC2014 in Amsterdam (Hall Number 10, Stand Number 10.A10). The patent-pending NextVR Virtual Reality Digital Cinema Camera System is a 360-degree stereoscopic array of high resolution, high dynamic range digital cinema cameras that capture immersive, ultra high definition stereoscopic video and spatial audio for virtual reality displays. NextVR will be using its tech to bring 3D virtual reality content to the market for use in products like the recently launched Samsung Gear VR.
MTBS had a blast at TIFF, the Toronto International Film Festival. Realizing the potential of VR, TIFF organized a special panel featuring the likes of James Stewart (Geneva Film Company), Palmer Luckey (Oculus VR), Jade Raymond (Ubisoft), Ariel Garten (InteraXon), and Felix Lajeunesse (Felix and Paul Studios).