Our kids are fat. They’re super-connected, self-aware, highly-strategic, fat kids. One-third of American kids are overweight, according to the CDC. Another study predicts that a staggering 47% are predicted to be obese by adulthood. And while our instinct tells us to take away their phones and unplug their Xboxes, technology might actually be the cure.
Augmented reality, in particular, has potential to mobilize (and exercise) those dubbed “the most sedentary generation in American history.”
We live in a futuristic age: we hold supercomputers in the palms of our hands, we can print anything in 3D, and cars are starting to drive themselves. Alas, no hoverboards or holograms yet, though one startup out of Florida aims to bring us one big step into that future. One startup backed by $542 million in funding from Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and elite Silicon Valley venture capitalists, that is.
Magic Leap, which received its latest round of funding in October, is promising a lot but isn't saying much. As per its own mysterious website: "Magic Leap is an idea…(that) exploring human creativity is as great an adventure as exploring space." The same website is filled with videos of tiny elephants hovering in hands and whales floating above beaches. On the team page, where most companies would list their credentials, Magic Leap whimsically lists software ninjas, story-tellers, and psychedelic physicists. One of its investors described Magic Leap's mystery product as "so badass you can't believe it."