Credit to 3Dvision-Blog for spotting this. One of the presentations shared at the recent Stereoscopic Displays & Applications Conference was by Andrew Hogue, Project Director of iGO3D and Assistant Professor of Game Development & Entrepreneurship at the University of Ontario Institute of Technology.
The initiative's first round is expected to conclude at the end of July this year, and the researchers are pouring through the data now. The above video gives a brief glimpse of some of what was learned.
iGO3D is primarily funded by The Ontario Media Development Corporation and the Ontario Centres of Excellence. Other founding partners include The University of Ontario Institute of Technology, The S-3D Gaming Alliance, York University, University of Waterloo, University of Western Ontario, OCADU, Digital Extremes, Big Blue Bubble, Electronic Arts, JunctionVFX, and Bitheads/Bedlam Games.