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MTBS3D Immersed Europe call for speakers! Sept 3-4 in Murcia Spain. #immersed #immersedEurope #VR #AR http://t.co/2JbuwC7xZJ http://t.co/kAvamvM5Y8
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MTBS3D We are on our way to Stuttgart, Germany for @FMX_Conference! #FMX2015 http://t.co/C9OjgFc0jA
MTBS3D Avengers Age Of Ultron in 360 degree form! #AvengersAgeOfUltron http://t.co/wRESQwHfJW
MTBS3D RT @TorontoStar: Creating a language made up of nothing but #emoji http://t.co/gTqmC5oOUB http://t.co/2vuyjDwDYo
MTBS3D RT @MarySpio: FMX 2015 is around the corner. @NextGalaxyCorp @CEEK partner. See U in Stuttgart, Germany @GetImmersed @MTBS3D http://t.co/6z
MTBS3D Wireless #VR headset Impression Pi @usensinc shows improved features w/ #AR position tracking http://t.co/IpMmnUTRfV http://t.co/ElvR9Mce4F
MTBS3D .@HoloLens is seriously cool! Microsoft Studios' Alex Laurant will be speaking @FMX_Conference next week! #HoloLens http://t.co/5HCb5Z6qDC
MTBS3D Toronto independent filmmakers @eraynai & Alexander Kondratskiy, recorded #VR "I am You" w/ just 2 GoPro cameras! http://t.co/koe9eCThDB
MTBS3D .@official_ita3d Executive Director Neil Schneider to host panel at @FMX_Conference on "road ahead" for #VR. #fmx2015 http://t.co/XBxwqezH8C
MTBS3D .@TO_siggraph presents Michael Macedonia this Thursday at @AMD & @UofT! #animation #VR http://t.co/1rD3oXmi0d http://t.co/TVqi3xQkte
MTBS3D RT @TO_siggraph: Big THANK YOU to @MTBS3D for helping us promote our upcoming event this Thursday for MichaelMacedonia! http://t.co/JjEOE2Y
MTBS3D @TO_siggraph @AMD @UofT You are very welcome!
MTBS3D RT @Vanessa_FMX: Immerse urself! Groundbreaking VR applications will be showcased for everyone to test at the VR EXPERIENCE #fmx2015 http:/…
MTBS3D Next Generation Virtual World presented by @TO_siggraph featuring Dr. Michael Macedonia! #VR http://t.co/3Nzy4PC5ls http://t.co/Vh5xnVTAgm
MTBS3D Thanks to @kentbye for the awesome interview with Neil on @voicesofvr! #VR #VirtualReality http://t.co/BotaEIyOzT http://t.co/FYBSFPE1wb

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.