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MTBS3D RT @baggyg: Just wrote article for @ayrmer on #ImmersiveTechnology after being invited to talk at @IMMERSEDEUROPE in September. http://t.co
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MTBS3D RT @cecarm: Murcia será en septiembre el foco mundial de la realidad virtual con @IMMERSEDEUROPE de @official_ita3d #immersed http://t.co/u
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MTBS3D RT @TheThirdFloor: We’ll be at Siggraph! Come check out our booth at the job fair! @siggraph #siggraph2015 #previs #vfx #vfxjobs #cgjobs
MTBS3D .@Vireio developers Simon Brown & Grant Bagwell added to @IMMERSEDEUROPE speakers list! #immersed #VR #AR #360video http://t.co/R6Aq3NqILs
MTBS3D Get your tickets for @IMMERSEDEUROPE today! Use code MTBSimmersedeurope to save €100 on ticket prices! #immersed #VR http://t.co/yHxYco8br6
MTBS3D Thanks @VRfavs for adding us to your website! Best VR Sites http://t.co/LxGfZABbja #VR #AR #360video #wearables #virtualreality #immersed
MTBS3D This is great! We've been at @Official_GDC since 2008 & built sessions at GDC Austin'10! #VRDC http://t.co/DwpEsr2Fii http://t.co/2qjz8yM1CQ
MTBS3D EARLY BIRD TICKETS SOLD OUT for @IMMERSEDEUROPE! @im360 just added to the speakers list! #immersed #VR #AR #360video http://t.co/yWXFZ203Ww
MTBS3D RT @nDreamsVR: We've just added a bunch of screenshots to #TheAssemblyVR's board on @Pinterest - more here: https://t.co/5Zlmg00YMB http://…
MTBS3D "It's great to see this type of event in the heart of Europe." - Simon Benson #immersed #Sony #projectmorpheus #VR http://t.co/0h54S71CVr
MTBS3D Sony and Google's Project Tango at Immersed Europe! #immersed #Sony #Google #VR #AR #3D http://t.co/UB5aNJOhGz http://t.co/GfOAd3Js3k
MTBS3D Simon Benson of #Sony is @IMMERSEDEUROPE keynote! His team was instrumental in creating #ProjectMorpheus! #immersed http://t.co/NZBTqzhlbv
MTBS3D Check out our cyberpunk interview with John Ho, Program Manager at eMagin! #eMagin #Cyberpunk #VR #virtualreality http://t.co/nu8ogrhedY

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.