MTBS3D RT @deeprealities: Chatting with @MarySpio about #Ceekars headset with hardware for realtime #VR sound processing #Immersed2015 http://t.c…
MTBS3D RT @deeprealities: Massive audience reach with online digital content, but how do we drive #VR adoption? Must create great content experien…
MTBS3D RT @deeprealities: Natural progression of media from radio o TV to mobile/digital... And naturally #VR content distribution with #interacti
MTBS3D RT @webkitten: Really great day at @GetImmersed sharing our thoughts and lessons learned on creating immersive VR experiences! Thanks Toron…
MTBS3D RT @inmediastudio: Hoy José Luis Navarro pondrá acento español al evento internacional sobre tecnologías inmersivas @GetImmersed #VR http:/…
MTBS3D RT @GetImmersed: Immersive Gaming Panel moderated by @DP_TechLucas of @DiscoveryCanada w/ @StarbreezeAB @Sony @htc & @onwevr! #VR http://t.…
MTBS3D RT @GetImmersed: Yesterday's futurists panel w/@ImmersiONVRelia @Sony @SasaMarinkovic @AMD @im360 & @htcvive @htc! #Immersed2015 #VR http:/…
MTBS3D I just tried the @htcvive demo w/ The Blu by @onwevr & tiltbrush at the @htc @AMD booth at @GetImmersed & it was awesome! #Immersed2015 #VR
MTBS3D RT @alanjernigan: Hey @thevrbook, great talk on principles of design in #vr ! @GetImmersed #indiedev #immersed2015
MTBS3D RT @SasaMarinkovic: Great keynote by @NourseMiller at @GetImmersed: Pain points of #VR development
MTBS3D RT @SasaMarinkovic: Two lines to see @htc Vive powered by @AMD at @GetImmersed #VR
MTBS3D RT @GetImmersed: Who's going to go behind the curtains tomorrow to try the @htcvive? @AMD & @htc are getting set up!#Immersed2015 #VR http:…
MTBS3D RT @GetImmersed: Thanks @alexbdavies for the great interview with Sasa Marinkovic of @AMD ahead of tomorrow's show! #Immersed2015 #VR http:…
MTBS3D RT @Dashwood3D: Visit us at @GetImmersed in #Toronto Oct. 4 for a chance to win a license of #360VR Toolbox worth $1199US.
MTBS3D RT @GetImmersed: Heading over to the @OntScienceCtr to start setting up for tomorrow's public show. Come try @htcvive at the @AMD booth! #I
MTBS3D RT @htcvive: Valve employee uses virtual reality to propose real-life marriage
MTBS3D RT @SpaceChannel: Virtual Reality & Everything Inbetween. Register now for @GetImmersed with discount code "SPACEVR":
MTBS3D RT @BlakeStoneVR: Can't wait! Some VR leaders @GetImmersed in Toronto! Great line up with Paul Chen @htcvive & Richard Marks @Sony #VR http…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.