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MTBS3D RT @industrycanada: This 3D #virtualreality tech is tackling phobias http://t.co/H3uRLHOZ4R #VR conf & expo this wknd in T.O. @GetImmersed
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MTBS3D RT @jauntvr: Want to see the Paul McCartney #VR experience on an #oculusrift? First opportunity will be at @GetImmersed: http://t.co/JNRpnG
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MTBS3D RT @VRReviewer: @GetImmersed Immersed Conference taking place this weekend in Toronto http://t.co/SuZouqFqqB http://t.co/s5iI3scisW
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MTBS3D Thanks @VRReviewer for 20Q w/Neil! #truthdoesntlie He's done a lot for the #VR community. #respectmyauthoritah #mtbs http://t.co/QA18koWSFU
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MTBS3D "Rebecca Minkoff Debuts Immersive Retail Experience" Now this is a #VR story that really speaks to me! Love her stuff.http://t.co/cMcuh0hyBr
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MTBS3D @jauntvr We're very excited to experience this on the #OculusRift this weekend at @GetImmersed!
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MTBS3D .@RollingStone This weekend @jauntvr is showing this for the 1st time on the #OculusRift at #VR show @GetImmersed ! http://t.co/3Hx3u6NcRO
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MTBS3D RT @AMDRadeon: In Toronto Nov 23, 24? Join us at @GetImmersed!! Use code AMDimmersed for $100 of admission: http://t.co/Oyl8glOFgo
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MTBS3D RT @VideoStitch: We will be happy to show Vahana VR, our 360 live stitching solution, in Toronto this week end ! @GetImmersed
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MTBS3D RT @jamesstewart3D: Immersed Conference Demonstrates How VR Is the Real Deal: http://t.co/wQt2mHIgDX
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MTBS3D RT @mattdipaola: This Sun/Mon, @CFCCreates Showcases Latest #Innovations from #GoogleGlass to #OculusRift at Immersed Conference http://t.c…
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MTBS3D RT @cfccreates: To register for the two-day @GetImmersed, use promo code "CFCimmersed". Pre-registrants qualify for cool prizes too! http:/…
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MTBS3D RT @cfccreates: Don't miss the IMMERSED Conference, Canada's first industry and creative conference on all things #VR,… http://t.co/Mt1LBea
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MTBS3D RT @tcadguy: #DTIglassesfree3D #Immersed Can't wait to show Shuttle and Space Station 3D footage on our glasses-free displays at Immersed. …
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MTBS3D RT @tcadguy: #Immersed #DTIglassesfree3D See the final mission of Space Shuttle Atlantis in beautiful glasses-free 3D at Immersed in Toront…
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MTBS3D RT @waskultv: Neil Schneider on augmented reality and virtual reality #VR and more @waskultv Watch now:http://t.co/583m7pJFXZ http://t.co/x
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Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.