Search

MTBS3D MTBS Founder, Neil Schneider, is doing a Reddit AMA today at 1:00PM PST (4:00PM EST)! #VR #AR #immersed #oculus #3D http://t.co/dLwLNXxJSy
6hreplyretweetfavorite
MTBS3D RT @GetImmersed: New press release! 25 speakers and counting! #immersed #VR #AR #3D #canadamediafund #oce http://t.co/xho0QHqZiM http://t.…
MTBS3D @doracheng @GetImmersed Awesome! Hope you can make it! 😃
MTBS3D RT @StephanTanguay: Immersed ( VR Confrence ) is coming soon! NOVEMBER 23-24 2014 ! Glad to be a speaker. http://t.co/sq7nxg5G1V
MTBS3D RT @LeapMotion: Today is the official kickoff for our @IndieCade #3DJam! Register your team and be eligible to win $75k in prizes: http://t…
MTBS3D RT @_jasonjerald: IMMERSED is going to be the biggest Consumer #VR event on the east coast yet and I look forward to speaking there. http:/…
MTBS3D RT @3DImages: The 3D Image Stereoscopic News #3D is out! http://t.co/JCftd0jCLu Stories via @NickDager @MTBS3D @HDTVTest
MTBS3D RT @CourtSprunger: ImmersiON-VRelia to unveil immersive space experience at NASA's 75th Anniversary Open House http://t.co/4OjLZVEpDl #ames…
MTBS3D Follow @GetImmersed for new speakers, contests and other surprises! Get your tickets today: https://t.co/CSx2VrhyHF #immersed #VR #AR #3D
MTBS3D RT @official_ita3d: The @UCF University of Central Florida joins the ITA! #UCF #VR #AR http://t.co/QG7HPVN6t0 http://t.co/g37y2naI8M
MTBS3D RT @SFVRCC: @MTBS3D gave a heads-up on a great @gamasutra article on the Cali #VR Meetup scene expanding thanks to @GetImmersed http://t.co…
MTBS3D RT @GetImmersed: Wow! Big thanks to @JoshuaFarkas & @CubicleNinjas for redesigning the http://t.co/KPOLJc534W website! We love it. #immerse…
MTBS3D @emilyeifler I'm Pam &we're doing a VR conference in Toronto & would love if you participated! Pls email customerservice@getimmersed.com!

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.