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MTBS3D Check out the latest episode of Neil's Messy Basement featuring an interview w/ @WakingApp! #VR #VirtualReality https://t.co/XC6aL995P4
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MTBS3D New episode of Neil's Messy Basement featuring an interview with Alon Melchner of @WakingApp! #VR #VirtualReality https://t.co/XC6aL8RuXw
MTBS3D RT @official_ita3d: Dr Michael Madary to head up #ITA Responsible Consumer #VR Experiences Working Group #ethics https://t.co/wz7Wo1PMXL ht…
MTBS3D Thanks for the shout out @paulgailey! #VR https://t.co/zLqymCJPcr
MTBS3D New episode of Neil's Messy Basement! Ep.4 talks #Microsoft @HoloLens! #HoloLens #VR #AR https://t.co/eciCLjNUMM https://t.co/dh7wtgXDsl
MTBS3D RT @SethColaner: How To Get 'Fallout 4' Working On #OculusRift, #OSVRHDK With #VireioPerception4 Alpha https://t.co/vlnl822Axb @MTBS3D #fal
MTBS3D Vireio Perception 4.0 Alpha is out! #vireio #VR #VirtualReality https://t.co/Yxng7eU6YY
MTBS3D RT @Vireio: New on Neil's Messy Basement #VireioPerception like you've never seen it before! #VR https://t.co/gs3wkEdYFh https://t.co/RtaW
MTBS3D RT @tomshardware: Play 'Fallout 4' On Your Rift This Week Thanks To Vireio Perception, HTC Vive Room-Scale Support Coming Soon https://t.co
MTBS3D RT @alexbdavies: Do you want to play #Fallout4 on your #OculusRift? You can w/@MTBS3D's #VireioPerception 4.0 https://t.co/CEiJQ5CKgH via @…
MTBS3D New Neil's Messy Basement @Vireio like you've never seen it before! #VireioPerception #VR https://t.co/G8pqzPkb5z https://t.co/u4ezFfiVi2
MTBS3D Neil was invited to moderate a panel at @FMX_Conference this week & it was written up in @THR! #fmx2016 #VR #AR https://t.co/7gCWJwW9ng

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.