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MTBS3D .@zSpace & @corinth_reality Announce Partnership to Bring Immersive Digital Learning to Classroom at @isteconnects. http://t.co/9vnPEyGwAB
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MTBS3D Interview w/ @Crytek on Return to Dinosaur Island to Robinson: The Journey! #E32015 #VR http://t.co/ecUnM0080d http://t.co/sgqOo0PvRj
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MTBS3D RT @Robertsmania: .@YouTube VR Android support is great and I expect it works on #GearVR We I want PC support for an Oculus DK! @MTBS3D htt…
MTBS3D RT @official_ita3d: We are excited to welcome @TheThirdFloor to ITA!Their films include The Avengers & Iron Man 3! http://t.co/F3PtD5GvoT h…
MTBS3D RT @Robertsmania: Its weird seeing myself on video, but here's my interview with Nvidia at #E32015 @MTBS3D http://t.co/ksF0yxUPbN http://t.…
MTBS3D At @E3, @nvidia demonstrated multi-res shading. Check out our full interview here! #E32015 #Nvidia #VR http://t.co/bJHR913RUU
MTBS3D VR people! Has anyone read this story from @GIBiz? What are your thoughts? #virtualreality #VR #E32015 http://t.co/M1EpDuJKSd
MTBS3D Check out our interview with @nDreamsVR, makers of The Assembly! #TheAssemblyVR #E32015 #VR http://t.co/Gvb1WGPpNY http://t.co/K25GbrPFR6
MTBS3D Everyone has been talking about @FOVEinc's HMD! In this video they talk about foveated rendering! #FOVE #E32015 #VR http://t.co/jVxmdAHKdF
MTBS3D @nDreamsVR Thanks! It was great meeting you, too! We really enjoyed our demo, and will have your interview up soon.
MTBS3D Interview with @FOVEinc from @E3 where they talk about foveated rendering! #FOVE #E32015 #VR http://t.co/CKIqNLgT1Z http://t.co/EUx5B3AWa9
MTBS3D Happy Father's Day from this zombie eating dad! #OVERKILLSTWD #FathersDay #TheWalkingDead #E32015 #VR http://t.co/p5f57rdEk0
MTBS3D Hands down the best #VR experience, as chosen by Neil, at @E3 this year! #E32015 #UbisoftE3 http://t.co/7QTpn2yQEY http://t.co/6HWxWSdLxy
MTBS3D RT @Robertsmania: Really fun in Battle Zone with #ProjectMorpheus at the very end of #E32015 @MTBS3D http://t.co/W0eTPdIkaT
MTBS3D Thx @Robertsmania for the great pics from @E3 like this one of Neil trying #TheAssemblyVR with @nDreamsVR! #E32015 http://t.co/UmxfCQT7gO
MTBS3D RT @Robertsmania: Checking out The Assembly with nDreams - for Oculus, Vive and Morpheus #TheAssemblyVR @nDreamsVR @MTBS3D #E32015 http://t…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.