MTBS3D Interesting use of the #OculusRift! Scientist Sees Tool To Help The Visually Impaired. #Ophthalmology #glaucoma #VR http://t.co/73yZGBHsNo
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MTBS3D Jump is Google's ecosystem for #VR content creation and distribution. #Jump #GoogleCardboard http://t.co/Tye3KRfGyf http://t.co/oQXGPOtfXP
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MTBS3D ITA @official_ita3d Introduces New Membership Class, Immersed Access & New Alliance w/ Canadian 3D Society! #VR #AR http://t.co/4tvsuitrdE
MTBS3D RT @official_ita3d: Check out the trailer for the @siggraph 2015 Computer Animation Festival! http://t.co/HO22GnNwzT #SIGGRAPH2015 http://t…
MTBS3D RT @cfcmedialab: From #BetaKitIPO to #ideaBOOST launch pad Canadian startups are #winning this week. #Startups http://t.co/z4t9QKmEZl
MTBS3D RT @BlackShellGames: Sumo! Revise! needs your support on Greenlight! http://t.co/cE8n2bZnu7 #gamedev #indiedev #gamersunite ^ http://t.co/B
MTBS3D RT @BOLL7708: @The_Lionheart @MTBS3D @SVVR2015 @podvrcast why hello thar :o The good old days in a forum with limitless possibilities :P dr…
MTBS3D RT @_jasonjerald: Who is going to be the next #birdly? @siggraph 2015 Immersive Realities Contest deadline May 26. http://t.co/fDD26Vspq7
MTBS3D RT @BOLL7708: @MTBS3D @SVVR2015 this means I haven't heard everything from SVVR15 yet, didn't think the Vive was there! Reminds me, time fo…
MTBS3D .@nevillespiteri Hahahaha! That's funny. Looking forward to you getting involved with @official_ita3d, too! 😀
MTBS3D Happy #MemorialDay to our American followers! I have some friends & family that have served/are serving in the US Military & support them!
MTBS3D @Chaoss86 FOV was OK maybe 100 deg. Screen door is noticeable, but not more than #CrescentBay. Need more time w/ Vive for firm judgement.
MTBS3D Interview at @SVVR2015 w/Josh Farkas of @CubicleNinjas Chief Architects of Immersed Access! #immersedaccess #SVVR #VR http://t.co/47DuDhcFS0

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.