MTBS3D @NextVR_app @FOXSports Sorry about that! It's fixed now. :)
MTBS3D .@FOXSports Teams With @NextVR_app To Explore Virtual Reality At NASCAR Events! #FOX #VR #AR http://t.co/hR4xg3aKqi http://t.co/sZDeQVRXZe
MTBS3D Support the RAI Kickstarter! Ground Control is a dual analog 4-axis foot joystick for hands-free locomotion in #VR! http://t.co/sfUMtLd1SG
MTBS3D English translation of @realovirtualcom interview at @ImmersiONVRelia offices in Murcia! #VR http://t.co/YlaZ9dn5F9 http://t.co/txYa32WQuD
MTBS3D RT @realovirtualcom: Hemos conocido a Neil Schneider, fundador de @MTBS3D y director ejecutivo de @official_ita3d http://t.co/q6kDFRKIYw ht…
MTBS3D Check out Pt. 1 of our interview w/ industry pioneer @MarySpio! @NextGalaxyCorp #CEEKARS #VR http://t.co/cEeQ6wmXpb http://t.co/CvT4DQw5zm
MTBS3D RT @MarySpio: Nice Interview @MTBS3D Google wants to be great VR citizen. Next computing platform @tclaiborne of #GoogleCardboard http://…
MTBS3D MTBS is heading to Murcia, Spain! Look out for unique #VR & #AR coverage soon! #virtualreality http://t.co/xHhyxc4OtO http://t.co/laDMYm4DgO
MTBS3D Support the @CEEK Indiegogo! #Ceekars are #4D audio headphones for #VR by @NextGalaxyCorp! http://t.co/v1o5yuFlbz http://t.co/lm4xMQAzQL
MTBS3D Neil's interview with Trevor Claiborne from @googlecardboard is online! #GoogleCardboard #GDC15 #VR #virtualreality http://t.co/C79bfZfSRt
MTBS3D RT @therealmsystem: Thanks Neil Schneider, @MTBS3D sweatiest interview at GDC 2015 http://t.co/tBVhfZKKZe #GDC2015 #virtualreality #fitness
MTBS3D Support the CEEKARS Indiegogo campaign! By @MarySpio & @NextGalaxyCorp, CEEKARS are new 4D audio headphones. #4D #VR http://t.co/chg2lH7jUZ
MTBS3D .@neilt3d interview at #GDC15 about @thekhronosgroup's #OpenGL efforts & why he's involved w/ @official_ita3d! #VR http://t.co/icmHQhVfKc
MTBS3D RT @official_ita3d: Neil Trevett's @neilt3d @thekhronosgroup presentation from our mtg at #GDC15 is online! #virtualreality #VR #AR http:/…
MTBS3D RT @official_ita3d: .@alexchudesign of #GearVR talk is online! Thanks to the team at @CubicleNinjas for our awesome new website! #GDC15 htt…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.