MTBS3D RT @realovirtualcom: Dos de los desarrolladores de @Vireio Perception explicando su funcionamiento en @IMMERSEDEUROPE http://t.co/MiXgLg4PRt
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MTBS3D RT @realovirtualcom: Ahora @ImmersiONVRelia comienza recordando el clásico ViewMaster en @IMMERSEDEUROPE http://t.co/CApwpFvEKC
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MTBS3D RT @IMMERSEDEUROPE: .@holystring & Danny of @ImmersiONVRelia! Thank you guys for all your help and hard work! @paco_danone, too! :) http://…
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MTBS3D RT @IMMERSEDEUROPE: Neil & Dominic from @RockstarGames & the #Oculus #Reddit having a chat during the #VR expo tonight at @umnoticias! http…
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MTBS3D RT @Vireio: Simon Brown & @baggyg, 2 of the 3 Vireio developers on the stage at @IMMERSEDEUROPE! #immersedeurope #VirtualReality http://t.c…
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MTBS3D RT @baggyg: Just tried #HTC #vive. Completely other level. Even blew a #VR veteran like like me away. Now the long wait til Dec #Immersed
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MTBS3D RT @baggyg: Mirrored and undistorted view #ProjectMorpheus #Immersed http://t.co/UtU9BTfeEQ
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MTBS3D RT @baggyg: Speaker List and Schedule #Immersed Europe 2015 http://t.co/PxKvOLYL10
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MTBS3D RT @baggyg: Walking Dead experience on #StarVR. 210deg FOV. Fresnel lenses. Tracked 1-2-1 shotgun #Immersed http://t.co/04jF4g6i4P
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MTBS3D @baggyg You guys were great! We're glad you were able to come!
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MTBS3D RT @baggyg: #HTCVive: first time I have felt true presence in #VR. This is going to change the World #Immersed
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MTBS3D @baggyg That is really too funny!
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MTBS3D RT“@Droiders: .... 😨 ...... Vívelo a partir de las 19h el viernes en @immersedeurope http://t.co/dzY113Jtm9” This was awesome!
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MTBS3D RT @IMMERSEDEUROPE: Simon Benson of Sony giving our keynote this morning, talking about #ProjectMorpheus! #immersedeurope #VirtualReality h…
MTBS3D RT @IMMERSEDEUROPE: Thank you to all our amazing sponsors and partners! It's going to be a great show! #immersedeurope #VirtualReality http…
MTBS3D RT @IMMERSEDEUROPE: All of our exhibitors are here at @umnoticias & setting up for tomorrow! Hope to see you here! #immersedeurope #VR http…
MTBS3D We have the schedule for the selected sessions from @IMMERSEDEUROPE that will be streamed live by @im360! http://t.co/THVY0Japoa #Immersed

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.