MTBS3D Busy weekend coming up in LA! Proto Awards, TechCrunch Meetup and Oculus Connect! #VR #Oculus http://t.co/BjJO7WK2Xn http://t.co/1VPCxKZkxE
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MTBS3D SiliconArts and @CubicleNinjas join the ITA! #VR http://t.co/dHmD8VnTg0
MTBS3D @jamesstewart3D moderating a panel with Palmer Luckey at Toronto International Film Fest @TIFF_NET. #VR #oculus #TIFF http://t.co/bv3q1hunUc
MTBS3D Vireio Perception has gone positional! #VR #vireio http://t.co/yLdOw6Aagd
MTBS3D Super Moon in 3D, NBC's The Voice going VR! #supermoon #VR #TheVoice http://t.co/i2kaGNy1h9
MTBS3D Vireio Perception 2.0.4 alpha released with new features! #VR http://t.co/aDBqFCNrU3
MTBS3D Improved uploads/downloads section on MTBS! http://t.co/NzM1FWY32U
MTBS3D NextVR raises $5 million investment! #NextVR #Samsung #Oculus http://t.co/OXL8Ose43r
MTBS3D Samsung and Oculus VR announce Gear VR innovator Edition. #GearVR #oculus http://t.co/504JOmTQCi
MTBS3D Two Haptics minds thinking alike! #VR http://t.co/N6f8EUiJmb
MTBS3D Final 48 hours for @Cyberith Kickstarter! #VR #kickstarter http://t.co/AlUAFvrlWG
MTBS3D Perception Neuron at Siggraph! #Noitom #VR #Siggraph http://t.co/DvtHXLqVN4
MTBS3D RT @official_ita3d: ITA welcomes John Gaeta and Habib Zargarpour as new advisory board members! #VR http://t.co/FqPxEBpUlg http://t.co/vR0Y

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.