MTBS3D Viewpoint Translator from @siggraph and news from @TO_siggraph! #VR #VirtualReality
MTBS3D @JoshuaFarkas This is too funny!
MTBS3D RT @GetImmersed: Founder of the @htcvive, Phil Chen, interviewed on stage! @htc #Immersed2015 #VR
MTBS3D RT @GetImmersed: More from @tomshardware! @pumcypuhoy's interview w/ @Sony's Dr. Richard Marks of #PlayStationVR! #Immersed2015 #VR http://…
MTBS3D RT @GetImmersed: More from @tomshardware's @pumcypuhoy on the Immersive Gaming Panel w/ @DP_TechLucas of @dailyplanetshow ! #VR http://t.c…
MTBS3D Immersed 2015: Founder of the @htcvive interviewed on stage! #Immersed2015 #VR @GetImmersed
MTBS3D RT @GetImmersed: .@EmmanuelAlbano Hey Emmanuel! It was great to see you again this year! So glad you were able to stop by yesterday. See y…
MTBS3D RT @GetImmersed: .@jessikaowl of @VRToronto on stage w/Jose Luis Navarro CEO of @inmediastudio. #Immersed2015 #VR #VirtualReality http://t.…
MTBS3D RT @GetImmersed: Jose Luis Navarro, CEO of @inmediastudio spoke about their Mission Impossible 5 #VR Experience at #Immersed2015! http://t.…
MTBS3D RT @GetImmersed: Arthur Yeung from @cfcmedialab showing their demo at the @cfccreates booth at #Immersed2015. #VR
MTBS3D RT @GetImmersed: Andrew McGovern of @im360 giving his keynote on #Immersive Cinema at #Immersed2015. #VR
MTBS3D RT @GetImmersed: One more special thank you to Jeff Lee, our amazing photographer. Lots of his awesome pictures will be posted soon. #Immer
MTBS3D RT @GetImmersed: Thank you to sponsors @AMD @StarbreezeAB @OCEInnovation & @cfcmedialab for believing in us & @DP_TechLucas & @alexbdavies
MTBS3D RT @GetImmersed: A great big thank you to everyone who supported us this year! We couldn't have done it w/out you! #Immersed2015 #VR http:/…
MTBS3D RT @GetImmersed: .@Dylan_Pearce Thank you for coming out and supporting us again this year! It was a pleasure! :)
MTBS3D RT @GetImmersed: I just discovered that I'm pretty good with a rifle! Thanks @StarbreezeAB it was really cool! #TheWalkingDead #Immersed201
MTBS3D RT @deeprealities: Chatting with @MarySpio about #Ceekars headset with hardware for realtime #VR sound processing #Immersed2015 http://t.c…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.