MTBS3D RT @_jasonjerald: Survey for #VR hand & glove input. $50 to 1 lucky respondent. https://t.co/eBzYQDwBro @SVVRCon @official_ita3d @MTBS3DW
MTBS3D Futurists @GetImmersed Panel is up w/John Gaeta, David Traub, Neil Trevett&Michael Page! @neilt3d @OCAD #immersed #VR http://t.co/PMnMHIXXM0
MTBS3D Attendees & Exhibitors Garner Success at Immersed, Next Year's Event Confirmed! #immersed #VR #AR #3D #immersivetech http://t.co/wRfSOmXbBb
MTBS3D @coldplay VR concert available via @NextVR_app & @jamesstewart3D S3D stop motion movie #Foxed revamped in #VR! #AR http://t.co/ciAoR7xIKD
MTBS3D RT @ImmersiONVRelia: Thanks for the mentions and all of the shares of the #3DFF! @MTBS3D #virtualreality #technology #IONVR
MTBS3D Get Ready for The B.I.G. Summit in Miami! Keynote by Randi Zuckerberg. #nextgalaxy #eonreality #vuzix #zuckerberg http://t.co/yEg9ajagy3
MTBS3D Picture from last night's event in LA. @ImmersiONVRelia was a sponsor for @3DFF! @EthanSchur #IONVR #VirtualReality http://t.co/sB6YqBEUq2
MTBS3D Wishing our friends @3DFF good luck w/their #Immersive Film Festival & #VR Lounge!! #3DFF #AR http://t.co/VriZXijVyv http://t.co/7m3eftJVHz
MTBS3D The biggest immersive festival happening in LA this wknd! Check out http://t.co/9WB8UWn6KY for information and the schedule! @3DFF #3D #VR
MTBS3D RT @GetImmersed: Nana & @karlkrantz of @SVVRCon! Enjoyed meeting you! Thnx for coming up. Wish we had more time to chat! :) #immersed http:…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.