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MTBS3D Neil was invited to moderate a panel at @FMX_Conference this week & it was written up in @THR! #fmx2016 #VR #AR https://t.co/7gCWJwW9ng
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MTBS3D Neil was invited to moderate a panel at @FMX_Conference & it was written up in @THR! #fmx2016 #VR #AR https://t.co/7gCWJwW9ng
MTBS3D Neil has arrived in Stuttgart for @FMX_Conference! The live stream is here: https://t.co/ejXRoJ3daB #fmx2016 #VR https://t.co/aqynBWSmru
MTBS3D Check out the very first episode of our new show, Neil's Messy Basement! #VR #AR https://t.co/jdaJzS2jRL
MTBS3D First guest on first episode of Neil's Messy Basement is Bertrand Nepveu of @Vrvana! https://t.co/SaJ6jUItKj #VR #AR https://t.co/kLlovnvElD
MTBS3D Introducing Neil's Messy Basement, a new weekly program from MTBS! #VR #AR #VirtualReality https://t.co/SaJ6jUItKj https://t.co/Th1flEdIFV
MTBS3D RT @Vanessa_FMX: The calm before the storm at the #fmx2016 location. Good to be back in the #castle. Prepping venue starts today. https://…
MTBS3D Minecrift released with Oculus SDK 1.3 support!#Minecrift #Oculus #VR https://t.co/9yBdd0RIdy https://t.co/bc4Wj60Uow
MTBS3D Virtual Reality’s PC Mass Market: When and Why https://t.co/uYSzO7RCqv #VR #VirtualReality https://t.co/dJoqfyGX3l
MTBS3D @JohnBerman How do you keep such a straight face? We were dying here every time you smiled. Ben Carson makes for classic TV.😂😂😂
MTBS3D The #HTCvive fulfills virtual reality's boldest promises. #VR #VirtualReality https://t.co/Wis6o26dHA
MTBS3D Interview w/@idealens a mobile #HMD w/positional tracking based on magnetic resonance. #VR https://t.co/UNzzJaxNMg https://t.co/LgcthptBYk
MTBS3D @OssicVR You're welcome. So glad you liked the interview! :)
MTBS3D Interview w/ @OssicVR who are developing unique #3Daudio headphones for #VirtualReality #VR https://t.co/biP3vXg6wE https://t.co/nAFtJR8pB2

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.