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MTBS3D RT @SeanPMcKay: @DandC Rochester Firm #DTI has gone live on #kickstarter! http://t.co/yl26eM631S
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MTBS3D RT @SeanPMcKay: #immersed is kickin' butt today! @MTBS3D #dtiglassesfree3d #DontTellNASA http://t.co/mPOJuivu3q We're glad you came!
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MTBS3D RT @CubicleNinjas: Need a vacation? We'll be demoing virtual reality relaxation with Guided Meditation (http://t.co/OfL1YRU14r) at @GetImme
MTBS3D RT @GabrielleMade: Getting more and more excited for @GetImmersed conference tomorrow! Hoping there are many VR experiences to try! #Immers
MTBS3D RT @CanopyVR: Here we come, @GetImmersed!
MTBS3D RT @pathadnagy: Flying up for @GetImmersed Excited to see the latest developments in VR.
MTBS3D RT @VideoStitch: On the way to Torronto to @GetImmersed !
MTBS3D RT @ianmachunter: Headed to Toronto for @GetImmersed come visit the @jauntvr booth for a sneak peak at our #CinematicVR @KaijuFuryVR @The
MTBS3D RT @BennettLoudon: Dimension Technologies in Rochester NY plans to launch glasses-free 3-D http://t.co/3915Vxufmz @DandC @RITIGM1 @MTBS3D #…
MTBS3D DTI's Tom Curtain @tcadguy & Neil interviewed in the Rochester @DandC on glasses free #3D! http://t.co/i1tb1ndRgG http://t.co/R62hTx1ySE
MTBS3D Ready to @GetImmersed this weekend in @TorontoComms! Try out cool new tech! Great prizes! http://t.co/3Hx3u6NcRO #immersed #VR #AR #awesome
MTBS3D RT @industrycanada: This 3D #virtualreality tech is tackling phobias http://t.co/H3uRLHOZ4R #VR conf & expo this wknd in T.O. @GetImmersed
MTBS3D RT @jauntvr: Want to see the Paul McCartney #VR experience on an #oculusrift? First opportunity will be at @GetImmersed: http://t.co/JNRpnG
MTBS3D RT @VRReviewer: @GetImmersed Immersed Conference taking place this weekend in Toronto http://t.co/SuZouqFqqB http://t.co/s5iI3scisW
MTBS3D Thanks @VRReviewer for 20Q w/Neil! #truthdoesntlie He's done a lot for the #VR community. #respectmyauthoritah #mtbs http://t.co/QA18koWSFU
MTBS3D "Rebecca Minkoff Debuts Immersive Retail Experience" Now this is a #VR story that really speaks to me! Love her stuff.http://t.co/cMcuh0hyBr

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.