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MTBS3D RT @EpicJamesG: Had a nice chat with @tomshardware about @UnrealEngine and VR, ahead of the @IMMERSEDEUROPE conference. http://t.co/fXum4ks
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MTBS3D RT @IMMERSEDEUROPE: 3 days until #ImmersedEurope! Several ticket options available including 199 € 1 day pass for Friday! #VirtualReality h…
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MTBS3D RT @estudiofutureVR: Look for us at @IMMERSEDEUROPE and discover the Giant Geode, a stunning #VR journey! https://t.co/Gkf3prZOqm @official
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MTBS3D RT @TheVRBook: Great interview about some of the best #VR Experiences on the @SpaceChannel. Space Channel-Great job Neil! @MTBS3D http://t.…
MTBS3D RT @IMMERSEDEUROPE: Immersed Europe starts soon! There's still time to get your tickets! #immersed #virtualreality http://t.co/F99NpgrNUX h…
MTBS3D RT @inmediastudio: ¡El evento internacional de la tecnología que emociona! @IMMERSEDEUROPE http://t.co/kehBrv32QV
MTBS3D RT @inmediastudio: Do you want to try? They already did... #VR #MissionImpossible #ImmersedEurope #MissionImpossibleRogueNation https://t.c…
MTBS3D RT @paulgailey: Come on down! to @immersedeurope like https://t.co/Ty8HH2sjGD use the code DroidersIE for a discount that will make you Ra…
MTBS3D RT @arturitu: Project Tango comes to Spain at @IMMERSEDEUROPE https://t.co/bBjEgLTYgr
MTBS3D RT @EpicJamesG: In 2 weeks I have the great pleasure of talking about (& listening to) cool VR things at @IMMERSEDEUROPE in Spain! https://…
MTBS3D RT @inmediastudio: @realovirtualcom Muchas gracias por el artículo! La próxima parada de la #ExperienciaImposible será @IMMERSEDEUROPE http…
MTBS3D RT @inmediastudio: #VR experiencie of Mission Impossible: Rogue Nation will be on #ImmersedEurope Dont´ miss it! https://t.co/wTvGhMJS0m ht…
MTBS3D Use discount code MTBSimmersedeurope to save €100 on your ticket for @IMMERSEDEUROPE! #immersed #VirtualReality #VR http://t.co/iZO0Sbcf4R
MTBS3D RT @GetImmersed: Amazing Innerspace show tonight! Thank you to @SpaceChannel & @AjayFry for the awesome interview and coverage on #VR! #imm
MTBS3D Missed Innerspace's @SpaceChannel #VR segment? It's on again at 8pm PST & on @mtvcanada tomorrow 7am 11am&1pm EST! #VirtualReality @AjayFry
MTBS3D RT @TheVRBook: Congrats to @official_ita3d for being featured on Space Channel TV tonight! @SpaceChannel #VR http://t.co/TmNZ6OtIQZ https:/…
MTBS3D RT @GetImmersed: We're interviewed tonight by @AjayFry on the @SpaceChannel for a segment on #VirtualReality! http://t.co/rNvVts64px http:/…
MTBS3D RT @official_ita3d: ITA & @GetImmersed @StarbreezeAB @amd_roy @htc @im360 @AjayFry @MTBS3D on @SpaceChannel tonight on Innerspace! #VR htt…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.