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MTBS3D We're back from vacation w/ @oculus & @SamsungCanada demos & interviews from @intlCES #VR #CES http://t.co/nmo5pY5Nmt http://t.co/w0ihH8rGOB
MTBS3D RT @industrychanger: Interviewed Neil Schneider from @MTBS3D about @OpenSource_VR and open standards. This is what he said: http://t.co/C5t
MTBS3D Open Source vs. Open Standard, an important distinction. @UploadVR @official_ita3d #VR http://t.co/l9Eh9nFO3N http://t.co/KiXJ5JGFqh
MTBS3D RT @randizuckerberg: Excited to be keynoting at Miami's 1st #VirtualReality Conference - #BIGSummit @theBigSummit http://t.co/Loffr6U8Sq
MTBS3D MTBS is in South Beach for @theBigSummit, Miami's first ever #VirtualReality conference! #BigSummit #CEEK #VR http://t.co/5hjjwpZqaK
MTBS3D RT @Robertsmania: This is going to be potentially huge for sharing experiences with VR! 360 support in YouTube @MTBS3D http://t.co/4eh4xKc
MTBS3D .@AMD talks latency at @intlCES, plus #VR, FreeSync & more! #CES2015 http://t.co/IWUBkPawW2 http://t.co/fp9hHXMckU
MTBS3D RT @Robertsmania: Interviews from last week are starting to get posted @MTBS3D #CES2015 http://t.co/1I86wkYXXA http://t.co/g7nmzm2Lzf
MTBS3D RT @FeelThree: @MTBS3D Pre-Kickstarter raffle @ http://t.co/17TFLKPG6R to win 2 cool VR Motion Simulators&shipping http://t.co/6KU0KCaLKt p…
MTBS3D .@ImmersiONVRelia awarded best of @intlCES & our #CES interview with CEO, Manuel R. Gutierrez Novelo! @TDVision #VR http://t.co/sG9e9NbMjj
MTBS3D Neil's wife is insanely jealous! MTBS goes shoe shopping w/ @sixensemotion at @intlCES! #sixensestem #VR #CES2015 http://t.co/PP5nQG4UeU
MTBS3D RT “@VRGLASS: @MTBS3D @intlCES We are Crowdfunding. Can you help us by retweet? http://t.co/lq0LWgG3rR
MTBS3D First interview from @intlCES w/Snail Games & their #3D gaming console & smartphone featuring eye tracking! #CES2015 http://t.co/YAb1179Gzd
MTBS3D We are back from @intlCES! Special thanks to @Robertsmania for his camera work! Keep an eye out next week for his interview w/ @oculus! #CES

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.