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MTBS3D RT @official_ita3d: Thanks @tomshardware & @pumcypuhoy on the article about @BasemarkLtd joining the ITA! #VR #Basemark #ITA https://t.co/8
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MTBS3D RT @BasemarkLtd: Press Release: @BasemarkLtd Joins The Immersive Technology Alliance (@official_ita3d) - https://t.co/HsS05iIAv1
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MTBS3D Check out 'What's Under The Hood' #VR panel from #CES2016 moderated by @alexbdavies! https://t.co/GyEwr24aAU https://t.co/9TqnyoQwrr
MTBS3D RT @official_ita3d: .@alexbdavies did a great interview on @tomshardware with @AMD's Director of VR & ITA's #VRCouncil Chair! #AMD #VR http…
MTBS3D Great interview by @alexbdavies with Daryl Sartain! https://t.co/bg1DcSd2SM

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.