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MTBS3D @TO_siggraph @AMD @UofT You are very welcome!
MTBS3D RT @Vanessa_FMX: Immerse urself! Groundbreaking VR applications will be showcased for everyone to test at the VR EXPERIENCE #fmx2015 http:/…
MTBS3D Next Generation Virtual World presented by @TO_siggraph featuring Dr. Michael Macedonia! #VR http://t.co/3Nzy4PC5ls http://t.co/Vh5xnVTAgm
MTBS3D Thanks to @kentbye for the awesome interview with Neil on @voicesofvr! #VR #VirtualReality http://t.co/BotaEIyOzT http://t.co/FYBSFPE1wb
MTBS3D RT @kentbye: Neil Schneider built a coalition of 3D gamers that helped catalyze the #VR renaissance with @MTBS3D & @PalmerLuckey: http://t.…
MTBS3D Great interview from Spain w/ @ATLANTISVR! They specialize in exhibition #VR & #AR. http://t.co/2AKYXfHUS2 http://t.co/rXOBRt0TKp
MTBS3D Support @DescStudios Kickstarter! They are so close to their goal! Only hours left. #VR http://t.co/BKL7LcYdL9 http://t.co/xlIyJdJNFI
MTBS3D Support @DescStudios Descent: Underground Kickstarter! Ending soon! Will have full #VR head mounted display support. http://t.co/mIgdzKy9Li
MTBS3D .@NextVR_app to Live Broadcast in #VirtualReality to Five Countries from @RED_Cinema Booth at @NABShow! #VR #NAB2015 http://t.co/wyKE0le2cH
MTBS3D RT @noitomocap: Thank you @MTBS3D for the #GDC interview with @Polyganz #MotionCapture #MoCap #VFX #Animation #Gaming #VR #Oculus http://t.…
MTBS3D Interview w/ @noitomocap! Perception Neuron, is a motion capture system. #virtualreality #VR http://t.co/rdWOEEeGCP http://t.co/CpV6t2Bxse

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.