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MTBS3D "He and I made a habit each morning of watching #StarTrek together."RIP #MrSpock #LeonardNimoy http://t.co/O1XshRDRcf http://t.co/Go5B4vqnCN
MTBS3D RT @official_ita3d: This just in! @AMD's Chief Gaming Scientist Richard Huddy is joining the panel at our Annual Meeting at #GDC2015! http:…
MTBS3D .@TO_siggraph presents 2014 Computer Animation Festival! http://t.co/Tf3KS9elnC Get tickets: http://t.co/e90GSJjGJV http://t.co/mH3NpDmFwe
MTBS3D RT @NextVR_app: David Cole to speak @ ITA Annual Meeting and NextVR will have new demos @ #VRMixer Come see us at #GDC2015! http://t.co/4Kx
MTBS3D RT @HelenSitu: David Cole to speak @ ITA Annual Meeting and NextVR will have new demos @ #VRMixer Come see us at #GDC2015! http://t.co/NauJ
MTBS3D RT @NextVR_app: "Imagine you are sitting at a game, thousands of screaming fans all around you.." Read more: http://t.co/1p5dhLrLBb #Stadiu
MTBS3D RT @thekhronosgroup: Immersive Technology Alliance annual meeting March 4 at SF Green Space, before #OpenCL session and #WebGL meetup http:…
MTBS3D RT @Vrvana: The Khronos Group and the ITA: "Consumer-ready VR and AR will require many interoperating standards" http://t.co/k9zY6Cye1o #Vi
MTBS3D RT @ImmersiONVRelia: "There can only be one winner..." Congratulations to the entire ImmersiON-VRelia team! and thanks to all our... http:/…
MTBS3D RT @industrychanger: Keep an eye out for @NextVR_app! They are doing some amazing things in the virtual reality realm. http://t.co/1jrgk6Wp
MTBS3D RT @official_ita3d: ITA is a media sponsor for the #VRMIXER at #GDC2015...and it's already sold out! Awesome! http://t.co/F5LmJTdCdt http:/…
MTBS3D RT @NextVR_app: Attending #GDC2015? Come see David Cole speak @ ITA panel, "Where Will Immersive Tech be in 2 Years?" #VR http://t.co/9XWbJ
MTBS3D RT @alexchudesign: Attending #GDC2015? Interested in #VR? Come to my talk ITA talk, "The role of Space in VR" http://t.co/pBs4z7Wm5a http:/…
MTBS3D Today we get VR Moonstruck with Robert Godwin, Space Curator of the @CASMuseum! #Space #NASA #3D #VR http://t.co/5JZuXwR0WQ

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.