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MTBS3D RT @thekhronosgroup: Did you go to SIGGRAPH 2014? Do you have some fantastic photos to share? Join our Flickr SIGGRAPH 2014 group! https://…
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MTBS3D RT @official_ita3d: Article about ITA member @Vrvana and their Kickstarter! #Kickstarter #VR #Vrvana http://t.co/fHVxXiLQV8 http://t.co/Vru
MTBS3D RT @Vireio: Vireio Perception is getting upgraded again! #VR #vireio #mtbs #OculusRift http://t.co/Ff6LJm1tC2
MTBS3D Vireio Perception is getting upgraded again. MTBS welcomes new Vireio developer, Nikita Lozhkin! #VR #vireio... http://t.co/fODa1oWck5
MTBS3D Vireio Perception is getting upgraded again. MTBS welcomes new @Vireio developer, Nikita Lozhkin! #VR #vireio #oculus http://t.co/mc19slt7rU
MTBS3D Interview with David Coombes, Developer Programs Manager at @nvidia! #OculusConnect #gtx980 #Maxwell #oculus #VR http://t.co/aSIXbiFqtj
MTBS3D RT @CloudheadGames: Hey everybody! we just posted a new @kickstarter update! https://t.co/YoAYjaMvnH
MTBS3D RT @tomshardware: Oculus Connect: The Future, And AMD Vs. NVIDIA - http://t.co/tldYdM0ogj
MTBS3D MTBS has a great interview from #OculusConnect with our friend, Palmer Luckey! #VR #Oculus #PalmerLuckey http://t.co/BFskUzBS9w
MTBS3D More Samsung Gear VR Software Screencaps. #Oculus #OculusConnect #GearVR http://t.co/heTymgFEJT
MTBS3D Samsung Gear VR Software Screencaps. #Oculus #OculusConnect #GearVR http://t.co/4locnoEi3p

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.