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MTBS3D EARLY BIRD TICKETS SOLD OUT for @IMMERSEDEUROPE! @im360 just added to the speakers list! #immersed #VR #AR #360video http://t.co/yWXFZ203Ww
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MTBS3D RT @nDreamsVR: We've just added a bunch of screenshots to #TheAssemblyVR's board on @Pinterest - more here: https://t.co/5Zlmg00YMB http://…
MTBS3D "It's great to see this type of event in the heart of Europe." - Simon Benson #immersed #Sony #projectmorpheus #VR http://t.co/0h54S71CVr
MTBS3D Sony and Google's Project Tango at Immersed Europe! #immersed #Sony #Google #VR #AR #3D http://t.co/UB5aNJOhGz http://t.co/GfOAd3Js3k
MTBS3D Simon Benson of #Sony is @IMMERSEDEUROPE keynote! His team was instrumental in creating #ProjectMorpheus! #immersed http://t.co/NZBTqzhlbv
MTBS3D Check out our cyberpunk interview with John Ho, Program Manager at eMagin! #eMagin #Cyberpunk #VR #virtualreality http://t.co/nu8ogrhedY
MTBS3D RT @Vireio: Vireio Perception has much improved ATW! #vireio #VR #AR http://t.co/EWWk7ZHT3n
MTBS3D RT @VRFocus: .@IMMERSEDEUROPE Reveals Four New Speakers For Conference http://t.co/20Np6btK9e http://t.co/pWxiJp7DIU
MTBS3D Virtual and Augmented Reality takes Center Stage at Immersed Europe Conference! #immersed #VR #AR #Wearables http://t.co/HWWQyB0P2R
MTBS3D RT @CubicleNinjas: Is your business considering #virtualreality? It's time to raise the bar & dream big with #VR. http://t.co/fDQb8mhj4o ht…
MTBS3D RT @realovirtualcom: Nuevos ponentes para @IMMERSEDEUROPE: Epic Games, Sphericam e InMediaStudio, el 3 y 4 de septiembre en Murcia http://t…
MTBS3D RT @inmediastudio: Confirmado JL. Navarro, CEO de inMediaStudio, como ponente en @IMMERSEDEUROPE http://t.co/Y9mReXr1J2 http://t.co/Oiqbflv
MTBS3D RT @inmediastudio: JL.Navarro, CEO, inMediaStudio will be talking about VR contents at @IMMERSEDEUROPE #VR #IMMERSEDEUROPE http://t.co/BLho
MTBS3D RT @Hardwareupdate9: Immersed Europe VR, AR Conference Scheduled For Sept 3-4, Tom's Hardware ... - Tom's Hardware http://t.co/p7D794iA1i
MTBS3D RT @WingedMinds: ¡Ya nos hemos apuntado! http://t.co/1I8NXw6GbA
MTBS3D RT @soyflyerboy: ¡Ya tenemos nuestras entradas! @IMMERSEDEUROPE Nos ha selecionado para la mesa de #Kickstarter

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.