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MTBS3D RT @VRReviewer: Walk on the Real Surface of Mars in Virtual Reality http://t.co/4UIVdFTYqL via @VRReviewer
MTBS3D RT @JudithRegan: Judith Regan’s New Multimedia Company to Release Book on Virtual Reality http://t.co/kC55naJAdd via @galleycat
MTBS3D Canada's conference on immersive technology and gaming! @secretlocation @WemoLab @_jasonjerald @GetImmersed #immersed http://t.co/WoFdmzjv4Y
MTBS3D RT @AppliedArts: New immersive tech and gaming conference @GetImmersed brings experts on virtual reality to Toronto, Nov. 23-24. http://t.c…
MTBS3D RT @official_ita3d: Great news to report! @NextGalaxyCorp joins the ITA! @MarySpio #ceek #ceekars #VR #AR http://t.co/ADpZFVNz6Q http://t…
MTBS3D RT @kentbye: Interview with Jens Christensen on @jauntvr's toolchain for creating cinematic #VR & immersive 360-degree, 3D video: http://t.…
MTBS3D RT @RickKing16: Tackling The Crowdfunding Credibility Gap: A Q&A With Dropkicker http://t.co/TI0HoJGVvG
MTBS3D RT @RickKing16: Reddit launched a Kickstarter-style crowdfunding site http://t.co/3wWPeUAh1j
MTBS3D RT @RickKing16: 3-D Printer Sales to Double Next Year http://t.co/7FByWws58V
MTBS3D RT @CubicleNinjas: Cubicle Ninjas speaking about VR Marketing at Immersed http://t.co/qaDzUyEIcw #VR #immersed
MTBS3D RT @CubicleNinjas: The complete list of @GetImmersed speakers! @JesseJoudrey, @Anticleric, @jamesstewart3D, @JoshuaFarkas, and more! http:/…
MTBS3D RT @CubicleNinjas: Take a virtual vacation with Oculus Rift demo from Cubicle Ninjas via @BuiltInChicago http://t.co/LMahflNSRA #VR #Chicago
MTBS3D RT @CanopyVR: Getting excited about attending @GetImmersed in November, the lineup is impressive: http://t.co/WppONKz6oF
MTBS3D RT @GetImmersed: @NewDealStudios worked on the VFX for Ironman, The Dark Knight & Inception. Check them out at http://t.co/iI8imwXec3. #VR
MTBS3D RT @ianmachunter: “@jauntvr: From @CNN: "Virtual Reality Movies are Coming" http://t.co/OPcvaMwlYg #VR #virtualreality #cinematicvr#kaiju

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.