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MTBS3D RT @IMMERSEDEUROPE: Thank you to all our amazing sponsors and partners! It's going to be a great show! #immersedeurope #VirtualReality http…
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MTBS3D RT @IMMERSEDEUROPE: All of our exhibitors are here at @umnoticias & setting up for tomorrow! Hope to see you here! #immersedeurope #VR http…
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MTBS3D We have the schedule for the selected sessions from @IMMERSEDEUROPE that will be streamed live by @im360! http://t.co/THVY0Japoa #Immersed
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MTBS3D .@im360 will live stream the first 360 #VR conference broadcast from #ImmersedEurope! #VirtualReality #360video http://t.co/OpxD8jHvs7
MTBS3D RT @umnoticias: . @IMMERSEDEUROPE reunirá en Murcia a diferentes profesionales y empresas de #RealidadVirtual. Vía @EFEempresas http://t.co
MTBS3D RT @estudiofutureVR: @umnoticias El próximo viernes 4 puedes asistir gratis a demos de #realidadvirtual en @IMMERSEDEUROPE Inscríbete en ht…
MTBS3D RT @bibliotecaumu: #RealidadVirtual en la Universidad de Murcia, 3-4 de septiembre @IMMERSEDEUROPE . Consulta el programa http://t.co/wnvbb
MTBS3D RT @jesusllor: Estaré en @official_ita3d @IMMERSEDEUROPE está semana. Entrada libre el viernes noche. http://t.co/S37sNY2aNy
MTBS3D RT @jesusllor: I will be at @official_ita3d @IMMERSEDEUROPE this week. Public admission on Friday night https://t.co/of4IBRzgFZ http://t.co
MTBS3D RT @EpicJamesG: Had a nice chat with @tomshardware about @UnrealEngine and VR, ahead of the @IMMERSEDEUROPE conference. http://t.co/fXum4ks
MTBS3D RT @IMMERSEDEUROPE: 3 days until #ImmersedEurope! Several ticket options available including 199 € 1 day pass for Friday! #VirtualReality h…
MTBS3D RT @estudiofutureVR: Look for us at @IMMERSEDEUROPE and discover the Giant Geode, a stunning #VR journey! https://t.co/Gkf3prZOqm @official
MTBS3D RT @TheVRBook: Great interview about some of the best #VR Experiences on the @SpaceChannel. Space Channel-Great job Neil! @MTBS3D http://t.…
MTBS3D RT @IMMERSEDEUROPE: Immersed Europe starts soon! There's still time to get your tickets! #immersed #virtualreality http://t.co/F99NpgrNUX h…
MTBS3D RT @inmediastudio: ¡El evento internacional de la tecnología que emociona! @IMMERSEDEUROPE http://t.co/kehBrv32QV
MTBS3D RT @inmediastudio: Do you want to try? They already did... #VR #MissionImpossible #ImmersedEurope #MissionImpossibleRogueNation https://t.c…
MTBS3D RT @paulgailey: Come on down! to @immersedeurope like https://t.co/Ty8HH2sjGD use the code DroidersIE for a discount that will make you Ra…

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.