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MTBS3D RT @tomshardware: Oculus Connect: The Future, And AMD Vs. NVIDIA - http://t.co/tldYdM0ogj
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MTBS3D RT @official_ita3d: http://t.co/N90bdi52yp has a great interview with Palmer Luckey from #OculusConnect! #Oculus #VR http://t.co/tB0ikDe07k
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MTBS3D MTBS has a great interview from #OculusConnect with our friend, Palmer Luckey! #VR #Oculus #PalmerLuckey http://t.co/BFskUzBS9w
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MTBS3D MTBS has a great interview from #OculusConnect with our friend, @PalmerLuckey! #VR #Oculus http://t.co/y45vFawXL5 http://t.co/biP7t88V3T
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MTBS3D More Samsung Gear VR Software Screencaps. #Oculus #OculusConnect #GearVR http://t.co/heTymgFEJT
MTBS3D Samsung Gear VR Software Screencaps. #Oculus #OculusConnect #GearVR http://t.co/4locnoEi3p
MTBS3D RT @JoshuaFarkas: Palmer celebrates his birthday, after eating a chocolate DK2! http://t.co/JhKTwhUQQQ
MTBS3D RT @SebKuntz: Btw I tested Samsung's Gear VR and it really works. Indeed mobility is a big plus. Lack of position tracking and 3d interacti…
MTBS3D RT @cybereality: Crescent Bay is quite literally the most amazing thing I've ever seen. And I've seen some things in my life.
MTBS3D RT @kentbye: I just got to try Crescent Bay @Oculus #VR prototype headset & I've seen the future. No screen door. 360degree tracking. Incre…
MTBS3D RT @oculus: #OculusConnect keynote stream with @ID_AA_Carmack is now live! http://t.co/sfOzJvFOHx

Is Creating Ads For 3D Technology Worth It?

Is Creating Ads For 3D Technology Worth It?

This guest article is written by James Stewart who is a director at Geneva Film Co. in Toronto. When not directing "flatties" he's knee deep in the next dimension of advertising.

To 3D or not to 3D? That is the question. Agencies and brands alike continue to second-guess this ever-growing technology as though it was the new Betamax of the digital age. Is it really worth the production complexity and added expense? Will a large enough audience stand in awe of your creation's visual splendor to make it worth your while? The answer is quickly becoming a resounding 'YES'.

Let's face it, 3D is no longer an experience reserved solely for the latest state of the art cinemas. Digital 3D is everywhere. Flat-screen TV's, laptops, tablets, even smartphones like HTC's Evo 3D and LG's 3D Thrill are taking the 3D experience out of the theatre and putting it in the palm of your hand. And, with the advent of autostereoscopic technology (read: glasses-free), gone are the clunky Orbison-like lenses allowing instead for beautiful, full-color, hyper-crisp 3D to be viewed with the naked eye.

Read the whole story here.