Nobody Wants to Pay for 3D Glasses, Including Theaters and Studios
By Chris Marlowe
A squabble between movies studios and theaters has already had an effect on the stock market, and may soon affect audiences as well. It started when Sony Pictures Entertainment sent out letters that said it would no longer pick up the cost of handing out 3D glasses after May 2012. The National Association of Theater Owners reacted the way anyone would expect, and on Thursday 3D technology company RealD Inc. ended the day with its shares closing at $10.42, down 15 percent.