MTBS3D Neil's blog on Gamasutra on how to solve VR's customer relationship problems. #VR #VirtualReality #AugmentedReality
MTBS3D RT @GetImmersed: .@Vrvana's Totem #mixedreality was 'beyond expectations.' Great article by @tomshardware! #Immersed2016 #VR #AR https://t.…
MTBS3D RT @GetImmersed: Ramtin Attar of @autodesk presenting on projects that are making use of immersive technologies. #Immersed2016 #VR #AR #Vir
MTBS3D RT @FloreoTech: "We believe we can teach real life skills through VR" -- Vijay on the potential applications of #vr beyond games. @GetImmer
MTBS3D RT @saleemkhan: [I'm speaking about virtual reality in #journalism at @GetImmersed at @OntScienceCtr today. Join us!] #JOVRNALISM #Immerse
MTBS3D RT @manpreet_kj: Messing with Reality (trying on incredibly fascinating augumented reality headset by @Vrvana ) @GetImmersed @OntScienceCtr
MTBS3D RT @manpreet_kj: What a day! Met truly awesome, former Airforce pilot @kmastin5 &got his autograph #Thunderbirds#5 #DreamComeTrue @GetImmer
MTBS3D RT @GetImmersed: First up today: Charlie Morrow @MorrowSound is giving his presentation with Immersive Sound at his booth! #Immersed2016 #V
MTBS3D RT @GetImmersed: .@AjayFry was just live on Periscope at #Immersed2016! #VR
MTBS3D RT @AjayFry: Rain got you down in #Toronto today? Why not Immerse yourself in another world at @GetImmersed happening today @OntScienceCtr
MTBS3D RT @GetImmersed: Immersive Industry Outlook Panel with @_jasonjerald @acserrano and @pumcypuhoy! @TheVRBook @cfccreates @tomshardware #Imme
MTBS3D RT @GetImmersed: Check out this cool #tiltbrushing video from #Immersed2016 by @onabatova from the yesterday at the @OntScienceCtr! #HTCViv
MTBS3D RT @official_ita3d: .@GetImmersed has just begun! Today's public show at the @OntScienceCtr was packed! Looking forward to two more days! #…
MTBS3D RT @FloreoTech: Wonderful day today at #immersed2016 with some super kids. Thanks @GetImmersed for a great day!
MTBS3D RT @N100startups: My nephew Ben trying out @FloreoTech today at #Immersed2016 attention and focus levels within tolerable parameters. https…
MTBS3D RT @onabatova: @GetImmersed @ImmersiONVRelia @ViaplayCorp was great day two more to go

3D Expectations Differ For Games Versus Film Says U-Decide 2011

According to Stereoscopic 3D Consumers, the Modest Depth-only 3D Experience in Movies has no Place in Most 3D Video Games.

Toronto, Ontario (February 7, 2010) – The S-3D Gaming Alliance has just released the 2011 edition of The U-Decide Initiative.  U-Decide is credited as the only S-3D gaming report shaped by consumer opinion, industry analysis, and hands-on experience.  U-Decide gives readers a candid outlook of what needs to happen to make stereoscopic 3D gaming successful in the long term.

"DDD is a leading provider of 3D game conversion software for the PC market, and our success is dependent on delivering what gamers want.  The U-Decide report provides this helpful insight and more, and we recommend it to anyone that also markets to the growing S-3D gaming community," said Chris Yewdall, CEO of Dynamic Digital Depth.

Preferred FPS Gaming Experience in Stereoscopic 3D

The U-Decide Initiative was sponsored and co-developed by Panasonic, Electronic Arts, Ubisoft, Blitz Games Studios, Steelseries, Zalman, Meant to be Seen, Computer Power User, and The S-3D Gaming Alliance.  At the conclusion of the study, Dynamic Digital Depth and Magix provided additional draw prizes for participating gamers.

“U-Decide encouraged us to rethink what it means to have a good 3D gaming experience and demonstrated that 3D film and games have little in common.  Developers releasing titles based on modest 3D movie experiences should throw the rulebook out and keep their options open,” said Neil Schneider, Executive Director of The S-3D Gaming Alliance.

100 percent original and nearly 125 pages in length, U-Decide 2011 features almost 1,200 gamer respondents, and is the only study that surveyed traditional 2D and experienced stereoscopic 3D gamers as separate, unique groups.  U-Decide also includes a diverse Consumer Electronics Show 2011 summary and analysis based on first-hand show interviews and 3D product try-outs.

Core topics include:
  • Demographics of 2D and stereoscopic 3D gamers.
  • 3D glasses, consumer willingness to use them, and leading objections.
  • Purchase plans for 3D HDTVs, notebooks, PC displays, mobile devices, projectors, HMDs, and more.
  • Obstacles preventing 3D purchases.
  • 3D content analysis, purchase plans, and the relationship of S-3D compliance and video game sales.
  • Product satisfaction (3D HDTVs, displays, notebooks, projectors, video games, and more).
  • Demand and best pricing for alternative 3D movie theater content (sports, opera, video games, and more).
  • Detailed Consumer Electronics Show 2011 3D summary and analysis: announcements, hidden gems, missed opportunities.
The full report is available to new and existing S-3D Gaming Alliance corporate members at deeply discounted rates or for free depending on current tier level.  Visit for membership and report details.

“U-Decide results demonstrate a growing consumer demand for stereoscopic 3D gaming experiences.  To meet the needs and expectations of customers, formalizing quality standards needs discussion and ratification by game developers and technology enablers alike. There are clear benefits for developers to participate and engage in that discussion,” said Alan Price, S3DGA’s quality expectations steering team lead.  In addition to being an interactive media entrepreneur, Mr. Price served as CTO of Electronic Arts Canada for five years.

The S-3D Gaming Alliance is the official voice and standards body for stereoscopic 3D gaming.  As a non-profit organization, S3DGA provides for standards discussions, consumer promotion, education, and awareness. Its membership is comprised of organizations and individuals with an interest in developing S-3D hardware and software solutions. Visit for more information about the alliance and its upcoming meetings.

Carol Warren
Crew Communications
Tel. 714-890-4500
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