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3D Expectations Differ For Games Versus Film Says U-Decide 2011

According to Stereoscopic 3D Consumers, the Modest Depth-only 3D Experience in Movies has no Place in Most 3D Video Games.

Toronto, Ontario (February 7, 2010) – The S-3D Gaming Alliance has just released the 2011 edition of The U-Decide Initiative.  U-Decide is credited as the only S-3D gaming report shaped by consumer opinion, industry analysis, and hands-on experience.  U-Decide gives readers a candid outlook of what needs to happen to make stereoscopic 3D gaming successful in the long term.

"DDD is a leading provider of 3D game conversion software for the PC market, and our success is dependent on delivering what gamers want.  The U-Decide report provides this helpful insight and more, and we recommend it to anyone that also markets to the growing S-3D gaming community," said Chris Yewdall, CEO of Dynamic Digital Depth.

Preferred FPS Gaming Experience in Stereoscopic 3D

The U-Decide Initiative was sponsored and co-developed by Panasonic, Electronic Arts, Ubisoft, Blitz Games Studios, Steelseries, Zalman, Meant to be Seen, Computer Power User, and The S-3D Gaming Alliance.  At the conclusion of the study, Dynamic Digital Depth and Magix provided additional draw prizes for participating gamers.

“U-Decide encouraged us to rethink what it means to have a good 3D gaming experience and demonstrated that 3D film and games have little in common.  Developers releasing titles based on modest 3D movie experiences should throw the rulebook out and keep their options open,” said Neil Schneider, Executive Director of The S-3D Gaming Alliance.

100 percent original and nearly 125 pages in length, U-Decide 2011 features almost 1,200 gamer respondents, and is the only study that surveyed traditional 2D and experienced stereoscopic 3D gamers as separate, unique groups.  U-Decide also includes a diverse Consumer Electronics Show 2011 summary and analysis based on first-hand show interviews and 3D product try-outs.

Core topics include:
  • Demographics of 2D and stereoscopic 3D gamers.
  • 3D glasses, consumer willingness to use them, and leading objections.
  • Purchase plans for 3D HDTVs, notebooks, PC displays, mobile devices, projectors, HMDs, and more.
  • Obstacles preventing 3D purchases.
  • 3D content analysis, purchase plans, and the relationship of S-3D compliance and video game sales.
  • Product satisfaction (3D HDTVs, displays, notebooks, projectors, video games, and more).
  • Demand and best pricing for alternative 3D movie theater content (sports, opera, video games, and more).
  • Detailed Consumer Electronics Show 2011 3D summary and analysis: announcements, hidden gems, missed opportunities.
The full report is available to new and existing S-3D Gaming Alliance corporate members at deeply discounted rates or for free depending on current tier level.  Visit http://www.S3DGA.com for membership and report details.

“U-Decide results demonstrate a growing consumer demand for stereoscopic 3D gaming experiences.  To meet the needs and expectations of customers, formalizing quality standards needs discussion and ratification by game developers and technology enablers alike. There are clear benefits for developers to participate and engage in that discussion,” said Alan Price, S3DGA’s quality expectations steering team lead.  In addition to being an interactive media entrepreneur, Mr. Price served as CTO of Electronic Arts Canada for five years.

The S-3D Gaming Alliance is the official voice and standards body for stereoscopic 3D gaming.  As a non-profit organization, S3DGA provides for standards discussions, consumer promotion, education, and awareness. Its membership is comprised of organizations and individuals with an interest in developing S-3D hardware and software solutions. Visit http://www.s3dga.com for more information about the alliance and its upcoming meetings.

Contact:
Carol Warren
Crew Communications
Tel. 714-890-4500
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