According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display). Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC. Another 12% is ok with playing as much as $10 more. Over 15% suggest premiums as high as 50% to 100% more for their video games. We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.
Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much. Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10. As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.
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