MTBS3D Neil's blog on Gamasutra on how to solve VR's customer relationship problems. #VR #VirtualReality #AugmentedReality
MTBS3D RT @GetImmersed: .@Vrvana's Totem #mixedreality was 'beyond expectations.' Great article by @tomshardware! #Immersed2016 #VR #AR https://t.…
MTBS3D RT @GetImmersed: Ramtin Attar of @autodesk presenting on projects that are making use of immersive technologies. #Immersed2016 #VR #AR #Vir
MTBS3D RT @FloreoTech: "We believe we can teach real life skills through VR" -- Vijay on the potential applications of #vr beyond games. @GetImmer
MTBS3D RT @saleemkhan: [I'm speaking about virtual reality in #journalism at @GetImmersed at @OntScienceCtr today. Join us!] #JOVRNALISM #Immerse
MTBS3D RT @manpreet_kj: Messing with Reality (trying on incredibly fascinating augumented reality headset by @Vrvana ) @GetImmersed @OntScienceCtr
MTBS3D RT @manpreet_kj: What a day! Met truly awesome, former Airforce pilot @kmastin5 &got his autograph #Thunderbirds#5 #DreamComeTrue @GetImmer
MTBS3D RT @GetImmersed: First up today: Charlie Morrow @MorrowSound is giving his presentation with Immersive Sound at his booth! #Immersed2016 #V
MTBS3D RT @GetImmersed: .@AjayFry was just live on Periscope at #Immersed2016! #VR
MTBS3D RT @AjayFry: Rain got you down in #Toronto today? Why not Immerse yourself in another world at @GetImmersed happening today @OntScienceCtr
MTBS3D RT @GetImmersed: Immersive Industry Outlook Panel with @_jasonjerald @acserrano and @pumcypuhoy! @TheVRBook @cfccreates @tomshardware #Imme
MTBS3D RT @GetImmersed: Check out this cool #tiltbrushing video from #Immersed2016 by @onabatova from the yesterday at the @OntScienceCtr! #HTCViv
MTBS3D RT @official_ita3d: .@GetImmersed has just begun! Today's public show at the @OntScienceCtr was packed! Looking forward to two more days! #…
MTBS3D RT @FloreoTech: Wonderful day today at #immersed2016 with some super kids. Thanks @GetImmersed for a great day!
MTBS3D RT @N100startups: My nephew Ben trying out @FloreoTech today at #Immersed2016 attention and focus levels within tolerable parameters. https…
MTBS3D RT @onabatova: @GetImmersed @ImmersiONVRelia @ViaplayCorp was great day two more to go

U-Decide 2010 Preliminary Results, Part 2

By Neil Schneider

Yesterday, we presented a few charts from the preliminary findings from 2010's edition of The U-Decide Initiative.  As a reminder, here are some of its key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.
The work continues!

Is There Money to be Made For Game Developers?

One of the leading issues for stereoscopic 3D game developers is whether or not there is money to be made from having a special 3D mode, and whether or not gamers would be willing to spend a premium on this mode.

3D Premium for 3D PC Games (2D Gamer Sample)

According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display).  Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC.  Another 12% is ok with playing as much as $10 more.  Over 15% suggest premiums as high as 50% to 100% more for their video games.  We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.

3D Premium for 3D Console Games (2D Gamer Sample)

Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much.  Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10.  As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.

Up until now, 3D gaming has been treated as a free feature on PC and console video games.  Do you think this trend will change?  Why or why not?  Do you see this as a feasible way for game developers to make some extra money out of stereoscopic 3D gaming?  What criteria would game developers need to meet for a premium like this to be feasible?