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MTBS3D We arrived yesterday for @siggraph! Drove by this little place on the way to the hotel. #SIGGRAPH2016 #Disneyland https://t.co/i2LROBDdEI
MTBS3D I'm going to VRLA, the world's largest VR expo, on August 5 & 6th! Will you come with me? https://t.co/wHPsDjvX6H https://t.co/cOr29Kb9Eb
MTBS3D New Neil's Messy Basement with big #Immersed16 announcement @GetImmersed, plus interview with @MorrowSound! #VR #AR https://t.co/kFUYbUA3ib
MTBS3D Check out Neil's interview with Cosmo Scarf, Co-Founder of @vrlosangeles! #VRLA https://t.co/EZFIFxLIek
MTBS3D Don't miss @cosmoscharf of @vrlosangeles on this week's Neil's Messy Basement! #VRLA #VR #AR https://t.co/lBiV3u2m5A https://t.co/YUyoiYEJny
MTBS3D Excited to be a media partner for @vrlosangeles on 8/5 & 8/6! https://t.co/wHPsDjvX6H #VRLA
MTBS3D New show! Jose Luis Navarro of @inmediastudio gives us a tour of HIS messy basement! #VR #AR https://t.co/rGRnrPQmsK https://t.co/4dfN8ETIOv
MTBS3D RT @inmediastudio: Do you want to know everything about ours immersive experiences? Watch this episode of Neil's Messy Basement https://t.c…
MTBS3D New show! Jose Luis Navarro of @inmediastudio gives us a tour of HIS messy basement! #VR #AR https://t.co/rGRnrPQmsK https://t.co/aFIc6lWrCQ
MTBS3D The new episode of Neil's Messy Basement with @inmediastudio is great & will be up soon! #VR #AR #VirtualReality https://t.co/HvU0wRGtG0
MTBS3D RT @TheThirdFloor: TTF London's Exec. Producer, Duncan Burbidge, was interviewed for #neilsmessybasement @MTBS3D! #VR #AR #previs https://t…
MTBS3D New Messy Basement ep.w/ Duncan Burbidge of @TheThirdFloor who do all the pre visualization for @Marvel! #VR #AR https://t.co/5F5TSoC0zz
MTBS3D Watch the latest Messy Basement episode featuring @AtheerAiR's CEO & @NolanBushnell! #VR #AR https://t.co/NELvvnYqTD https://t.co/gx3bLjX9iy
MTBS3D New Neil's Messy Basement episode w/ @atari Founder @NolanBushnell & @AtheerAiR CEO! #VR #AR https://t.co/NELvvnYqTD https://t.co/DqULwTM8He
MTBS3D RT @Robertsmania: @NVIDIA wind down #E32016 with @CubicleNinjas Guided Meditation #GameReady excited to reach inner peace via GeForce! http…
MTBS3D RT @Robertsmania: #GranTurismoSport demo was fun, but #PlayStationVR support will be critical. Please? @PlayStation #E32016 @MTBS3D https:/…

U-Decide 2010 Preliminary Results, Part 2

By Neil Schneider

Yesterday, we presented a few charts from the preliminary findings from 2010's edition of The U-Decide Initiative.  As a reminder, here are some of its key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.
The work continues!

Is There Money to be Made For Game Developers?

One of the leading issues for stereoscopic 3D game developers is whether or not there is money to be made from having a special 3D mode, and whether or not gamers would be willing to spend a premium on this mode.

3D Premium for 3D PC Games (2D Gamer Sample)

According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display).  Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC.  Another 12% is ok with playing as much as $10 more.  Over 15% suggest premiums as high as 50% to 100% more for their video games.  We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.

3D Premium for 3D Console Games (2D Gamer Sample)

Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much.  Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10.  As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.

Up until now, 3D gaming has been treated as a free feature on PC and console video games.  Do you think this trend will change?  Why or why not?  Do you see this as a feasible way for game developers to make some extra money out of stereoscopic 3D gaming?  What criteria would game developers need to meet for a premium like this to be feasible?