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MTBS3D @NextVR_app @FOXSports Sorry about that! It's fixed now. :)
MTBS3D .@FOXSports Teams With @NextVR_app To Explore Virtual Reality At NASCAR Events! #FOX #VR #AR http://t.co/hR4xg3aKqi http://t.co/sZDeQVRXZe
MTBS3D Support the RAI Kickstarter! Ground Control is a dual analog 4-axis foot joystick for hands-free locomotion in #VR! http://t.co/sfUMtLd1SG
MTBS3D English translation of @realovirtualcom interview at @ImmersiONVRelia offices in Murcia! #VR http://t.co/YlaZ9dn5F9 http://t.co/txYa32WQuD
MTBS3D RT @realovirtualcom: Hemos conocido a Neil Schneider, fundador de @MTBS3D y director ejecutivo de @official_ita3d http://t.co/q6kDFRKIYw ht…
MTBS3D Check out Pt. 1 of our interview w/ industry pioneer @MarySpio! @NextGalaxyCorp #CEEKARS #VR http://t.co/cEeQ6wmXpb http://t.co/CvT4DQw5zm
MTBS3D RT @MarySpio: Nice Interview @MTBS3D Google wants to be great VR citizen. Next computing platform @tclaiborne of #GoogleCardboard http://…
MTBS3D MTBS is heading to Murcia, Spain! Look out for unique #VR & #AR coverage soon! #virtualreality http://t.co/xHhyxc4OtO http://t.co/laDMYm4DgO
MTBS3D Support the @CEEK Indiegogo! #Ceekars are #4D audio headphones for #VR by @NextGalaxyCorp! http://t.co/v1o5yuFlbz http://t.co/lm4xMQAzQL
MTBS3D Neil's interview with Trevor Claiborne from @googlecardboard is online! #GoogleCardboard #GDC15 #VR #virtualreality http://t.co/C79bfZfSRt
MTBS3D RT @therealmsystem: Thanks Neil Schneider, @MTBS3D sweatiest interview at GDC 2015 http://t.co/tBVhfZKKZe #GDC2015 #virtualreality #fitness
MTBS3D Support the CEEKARS Indiegogo campaign! By @MarySpio & @NextGalaxyCorp, CEEKARS are new 4D audio headphones. #4D #VR http://t.co/chg2lH7jUZ
MTBS3D .@neilt3d interview at #GDC15 about @thekhronosgroup's #OpenGL efforts & why he's involved w/ @official_ita3d! #VR http://t.co/icmHQhVfKc
MTBS3D RT @official_ita3d: Neil Trevett's @neilt3d @thekhronosgroup presentation from our mtg at #GDC15 is online! #virtualreality #VR #AR http:/…
MTBS3D RT @official_ita3d: .@alexchudesign of #GearVR talk is online! Thanks to the team at @CubicleNinjas for our awesome new website! #GDC15 htt…

U-Decide 2010 Preliminary Results, Part 2

By Neil Schneider

Yesterday, we presented a few charts from the preliminary findings from 2010's edition of The U-Decide Initiative.  As a reminder, here are some of its key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.
The work continues!

Is There Money to be Made For Game Developers?

One of the leading issues for stereoscopic 3D game developers is whether or not there is money to be made from having a special 3D mode, and whether or not gamers would be willing to spend a premium on this mode.

3D Premium for 3D PC Games (2D Gamer Sample)

According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display).  Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC.  Another 12% is ok with playing as much as $10 more.  Over 15% suggest premiums as high as 50% to 100% more for their video games.  We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.

3D Premium for 3D Console Games (2D Gamer Sample)

Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much.  Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10.  As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.

Up until now, 3D gaming has been treated as a free feature on PC and console video games.  Do you think this trend will change?  Why or why not?  Do you see this as a feasible way for game developers to make some extra money out of stereoscopic 3D gaming?  What criteria would game developers need to meet for a premium like this to be feasible?