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MTBS3D RT @StephanTanguay: Immersed ( VR Confrence ) is coming soon! NOVEMBER 23-24 2014 ! Glad to be a speaker. http://t.co/sq7nxg5G1V
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MTBS3D RT @LeapMotion: Today is the official kickoff for our @IndieCade #3DJam! Register your team and be eligible to win $75k in prizes: http://t…
MTBS3D RT @_jasonjerald: IMMERSED is going to be the biggest Consumer #VR event on the east coast yet and I look forward to speaking there. http:/…
MTBS3D RT @3DImages: The 3D Image Stereoscopic News #3D is out! http://t.co/JCftd0jCLu Stories via @NickDager @MTBS3D @HDTVTest
MTBS3D RT @CourtSprunger: ImmersiON-VRelia to unveil immersive space experience at NASA's 75th Anniversary Open House http://t.co/4OjLZVEpDl #ames
MTBS3D Follow @GetImmersed for new speakers, contests and other surprises! Get your tickets today: https://t.co/CSx2VrhyHF #immersed #VR #AR #3D
MTBS3D RT @official_ita3d: The @UCF University of Central Florida joins the ITA! #UCF #VR #AR http://t.co/QG7HPVN6t0 http://t.co/g37y2naI8M
MTBS3D RT @SFVRCC: @MTBS3D gave a heads-up on a great @gamasutra article on the Cali #VR Meetup scene expanding thanks to @GetImmersed http://t.co
MTBS3D RT @GetImmersed: Wow! Big thanks to @JoshuaFarkas & @CubicleNinjas for redesigning the http://t.co/KPOLJc534W website! We love it. #immerse
MTBS3D @emilyeifler I'm Pam &we're doing a VR conference in Toronto & would love if you participated! Pls email customerservice@getimmersed.com!
MTBS3D @sj_ogi Hi Susie! That looks cool! If you have any info or pics from the conference send them to Neil. We'd love to post them on MTBS!
MTBS3D RT @GetImmersed: Immersed adds new speakers David Cole, CEO of @NextVR_app & Mary Spio, Founder and President, @NextGalaxyCorp! https://t.c…
MTBS3D Immersed adds new speakers David Cole, CEO of @NextVR_app & Mary Spio, Founder and President, @NextGalaxyCorp! https://t.co/CSx2VrhyHF
MTBS3D RT @GetImmersed: IMMERSED adds the Network of Angel Organizations Ontario to the conference! http://t.co/iQ3ZvdGCwd http://t.co/hhBGKFNKPU

U-Decide 2010 Preliminary Results, Part 2

By Neil Schneider

Yesterday, we presented a few charts from the preliminary findings from 2010's edition of The U-Decide Initiative.  As a reminder, here are some of its key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.
The work continues!

Is There Money to be Made For Game Developers?

One of the leading issues for stereoscopic 3D game developers is whether or not there is money to be made from having a special 3D mode, and whether or not gamers would be willing to spend a premium on this mode.

3D Premium for 3D PC Games (2D Gamer Sample)

According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display).  Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC.  Another 12% is ok with playing as much as $10 more.  Over 15% suggest premiums as high as 50% to 100% more for their video games.  We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.

3D Premium for 3D Console Games (2D Gamer Sample)

Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much.  Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10.  As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.

Up until now, 3D gaming has been treated as a free feature on PC and console video games.  Do you think this trend will change?  Why or why not?  Do you see this as a feasible way for game developers to make some extra money out of stereoscopic 3D gaming?  What criteria would game developers need to meet for a premium like this to be feasible?