Search

MTBS3D .@GrushBrush is a video game toothbrush for kids. We spoke with Co-Founder @EthanSchur at @CES! #CES2017 #Grush #VRhttps://t.co/CDuGcn8ROz
4hreplyretweetfavorite
MTBS3D .@dcuinh showed us #blazethenight Emagin HMD Group's new consumer targeted night vision glasses @CES! #CES #AR #VRhttps://t.co/n3h8pgZreO
5hreplyretweetfavorite
MTBS3D RT @MTBS3D: .@nvidia tells us what Rockband VR, Robo Recall & socks have in common in this great interview from @CES! #CES2017 https://t.c…
5hreplyretweetfavorite
MTBS3D RT @MTBS3D: .@MergeVR showcased their new efforts in #AugmentedReality at @CES. Lots of fun! #CES2017 #AR https://t.co/UXbwS6HlJR https://…
5hreplyretweetfavorite
MTBS3D RT @TriDef: Looks like @GIGABYTEUSA is serious about VR. Nice interview @MTBS3D https://t.co/5xNXS5Nq3i https://t.co/wxeetJH12f
5hreplyretweetfavorite
MTBS3D RT @MTBS3D: Interview with @HP on the debut of Sprout2 easily one of the most amazing things we saw at @CES! #CES2017 #HPSprout2 https://t.…
MTBS3D .@nvidia tells us what Rockband VR, Robo Recall & socks have in common in this great interview from @CES! #CES2017 https://t.co/mqnjsOy1fz
MTBS3D .@MergeVR showcased their new efforts in #AugmentedReality at @CES. Lots of fun! #CES2017 #ARhttps://t.co/mXjkezH6cY
MTBS3D RT @MTBS3D: MTBS got a personal tour of the @Sony @PlayStation #VR Aim Controller & the #PSVR title Farpoint at @CES! #CES2017 https://t.co
MTBS3D MTBS got a personal tour of the @Sony @PlayStation #VR Aim Controller & the #PSVR title Farpoint at @CES! #CES2017https://t.co/0eVJ9BuxIQ
MTBS3D Interview with @HP on the debut of Sprout2 easily one of the most amazing things we saw at @CES! #CES2017https://t.co/qalhv4DGN4
MTBS3D .@GIGABYTEUSA has a big commitment to #VR and talked with us about it at @CES! #CES2017 #VirtualReality https://t.co/bFsqPfIdWZ
MTBS3D We interviewed 9D #VirtualReality Room at @CES on their shared #VR machine for out of home experiences! #CES2017 https://t.co/d2bgTuRVH8
MTBS3D .@GIGABYTEUSA has a big commitment to #VR and talked with us about it at @CES! #CES2017 #VirtualRealityhttps://t.co/IMvhXDOryy
MTBS3D We interviewed 9D #VirtualReality Room at @CES on their shared #VR machine for out of home experiences! #CES2017 https://t.co/d2bgTuRVH8
MTBS3D Interview with @HumanEyesTech about their new 3D 360 #VR camera for consumers from @CES! #CES2017 #VirtualRealityhttps://t.co/DxemL1V31N
MTBS3D Interview with @HumanEyesTech about their new 3D 360 #VR camera for consumers from @CES! #CES2017 #VirtualRealityhttps://t.co/bi8wznPnPu
MTBS3D Check out Neil's @CES interview with @lenovo talking about their new mixed reality HMD! #VR #AR #MixedRealityhttps://t.co/Pskz80LSSi

U-Decide 2010 Preliminary Results, Part 2

By Neil Schneider

Yesterday, we presented a few charts from the preliminary findings from 2010's edition of The U-Decide Initiative.  As a reminder, here are some of its key features:
  • Data collected from July 7th to October 1st, 2010
  • Jointly partnered and promoted with Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.
  • Purposely targeted to gamers (console & PC)
  • 1,169 respondents (735 traditional 2D gamers that don't own 3D equipment, 434 experienced stereoscopic 3D gamers that do)
  • These preliminary results are 100% based on the 2D gamer portion to avoid skewing.
  • This is a tiny sampling of the data collected.  A full report will be released in November, 2010.
  • 75% of respondents are based in North America, 15% are from Europe, and the remaining 10% span the world.
  • According to the Entertainment Software Association, over 50% of adults play video games.
The work continues!

Is There Money to be Made For Game Developers?

One of the leading issues for stereoscopic 3D game developers is whether or not there is money to be made from having a special 3D mode, and whether or not gamers would be willing to spend a premium on this mode.

3D Premium for 3D PC Games (2D Gamer Sample)

According to traditional 2D gamers, there is a clear willingness to spend a bit more for 3D compatibility (if they owned a 3D display).  Approximately 40% of respondents are willing to spend anywhere from $3 to $5 more on a $50 game title on PC.  Another 12% is ok with playing as much as $10 more.  Over 15% suggest premiums as high as 50% to 100% more for their video games.  We are unconvinced that premiums this high would sell very well with gamers, but it's a good indicator that 3D compatibility has measurable value associated with it.

3D Premium for 3D Console Games (2D Gamer Sample)

Willingness to pay a premium for 3D compatibility is a bit less for console gamers versus PC gamers, but not by much.  Just under 40% are comfortable with the $3 to $5 range, and almost 12% will go as high as $10.  As with PC, we aren't big believers in the $25 to $50 premium range for console 3D games, but almost 14% of 2D gamers suggest this as a possibility.

Up until now, 3D gaming has been treated as a free feature on PC and console video games.  Do you think this trend will change?  Why or why not?  Do you see this as a feasible way for game developers to make some extra money out of stereoscopic 3D gaming?  What criteria would game developers need to meet for a premium like this to be feasible?